Economy
Jamara Home Launches “Rise & Shine” Easter Deals to Help Nigerians Upgrade Appliances Amid Rising Costs
Jamara Home has launched its “Rise & Shine Easter” campaign, offering discounted home appliances from April 7 to April 27, as Nigerians look for cost-effective ways to upgrade their living spaces.
What the campaign offers
The company says the promotion is designed to help households replace ageing or unreliable appliances without “the usual financial stress”.
Products on offer include televisions, refrigerators, freezers, washing machines, air conditioners and power solutions.
Jamara Home stated:
“From April 7 to April 27, the ‘Rise & Shine Easter’ campaign is giving Nigerians the chance to upgrade their homes without the usual financial stress.”
The retailer added that it partners with more than 30 international brands, with all products backed by manufacturer warranties.
Why it matters
With inflation continuing to affect household spending in Nigeria, many consumers are prioritising essential upgrades over luxury purchases.
Energy reliability, food preservation, and home comfort remain key concerns—especially in urban centres like Lagos where power supply fluctuations persist.
For many households, replacing faulty appliances can reduce long-term costs, including energy inefficiency and repair expenses.
Industry context
Nigeria’s home appliance market has seen steady growth, driven by urbanisation and rising demand for convenience.
However, economic pressures have made affordability a major factor in purchasing decisions.
Retailers are increasingly using seasonal campaigns such as Easter and end-of-year sales to attract budget-conscious buyers.
What Jamara Home says
The company emphasised that the campaign is not about impulse buying but long-term value.
“This isn’t about impulse buying; it’s about smart upgrades that improve everyday living.”
Customers can browse products online or visit physical stores nationwide.
What’s next
Industry watchers say similar campaigns may become more common as retailers compete for consumers facing tighter budgets.
Easter promotions could also set the tone for mid-year sales trends in Nigeria’s retail sector.
Economy
Tinubu Opens New Customs Operations Hub in Ogun as NCS Expands, Backs Team Nigeria 2026
President Bola Ahmed Tinubu has commissioned a new Federal Operations Unit (FOU), Zone ‘A’ complex of the Nigeria Customs Service (NCS) in Iperu, Ogun State.
The move marks a significant step in the agency’s expansion and reform drive, aimed at improving operations, staff welfare, and trade efficiency.
The commissioning took place on Saturday, 4 April 2026, alongside the launch of a nearby cargo airport facility.
Why it matters
The new complex is expected to ease operational pressure on existing facilities in Ikeja, Lagos, while strengthening customs enforcement and trade facilitation in Nigeria’s busiest commercial corridor.
It also reflects broader efforts by the federal government to modernise infrastructure and boost economic activity beyond Lagos.
Customs chief highlights expansion
Speaking at the event, Comptroller-General of Customs, Adewale Adeniyi, said the relocation was driven by growing operational demands and space constraints.
“We’ve just commissioned the Federal Operations Unit; they will be moving here as soon as possible. It’s already been furnished,” he said.
“The accessories that would ensure proper functioning of the facilities have also been installed. Provision of a modern armoury… and the warehouse directly opposite this facility will also support the warehouse at the nearby aviation village.”
He added that the project aligns with the Service’s mandate of revenue generation, enforcement, and trade facilitation, while improving staff welfare.
Cost concerns and long-term vision
Adeniyi revealed that the project was initially valued at ₦73bn but may be reviewed due to changing economic conditions.
The site is expected to house about 142 buildings, including a training college, multipurpose halls, and a sports complex.
He also confirmed that Customs officers have already begun operations at the newly commissioned cargo airport.
“We’re already at the airport… our officers performed tallying when Mr President witnessed the offloading of the first cargo.”
Ogun partnership and continuity
The Customs chief praised Ogun State Governor Dapo Abiodun for supporting the relocation project.
He also acknowledged former Comptroller-General Hameed Ali (Rtd) for initiating the development.
Industry and public perspective
Analysts say decentralising customs operations could improve cargo clearance times and reduce congestion in Lagos.
Trade experts also note that improved infrastructure may strengthen Nigeria’s position as a regional logistics hub.
However, concerns remain about project costs and long-term maintenance amid economic pressures.
Customs boss backs Team Nigeria
In a separate development, Adeniyi has been unveiled as one of the official ambassadors for Team Nigeria ahead of the 2026 Commonwealth Games in Glasgow.
The initiative, announced on 1 April 2026, brings together administrators, former athletes, and key stakeholders to support Nigeria’s preparations.
The team includes figures such as Saleh Ahmadu, Amos Adamu, Patrick Ekeji, Alhassan Yakmut, and Gbenga Elegbeleye, alongside athletes like Olympic medallist Daniel Igali and wrestler Blessing Oborodudu.
“Sports unite the nation”
Adeniyi described sports as a powerful tool for national unity and global visibility.
“The success of Team Nigeria will depend not only on the athletes but on the strength of the support system around them,” he said.
“This ambassadorial initiative is a step in the right direction towards building that collective responsibility.”
What’s next
The 2026 Commonwealth Games will take place in Glasgow, Scotland, from 23 July to 2 August.
Nigeria is expected to compete in events including athletics, swimming, boxing, cycling, and gymnastics, with full inclusion of para-sports.
Meanwhile, the Customs Service is expected to complete the relocation of its FOU Zone ‘A’ operations to the new Ogun facility in the coming months.
Economy
New Seme Customs Boss Embarks on Border Security Collaboration Drive
The newly deployed Comptroller of the Seme Area Command, Abdullahi Kaila, has launched his tenure with a series of familiarisation visits to key sister security agencies along the Lagos-Abidjan trade corridor.
Speaking at the 243 Recce Battalion in Ibereko, Badagry, on Wednesday, 1 April 2026, Kaila highlighted the importance of collaboration to strengthen border operations and safeguard trade.
“Seme border is a critical gateway for trade and services between Nigeria and other countries. Considering the volume of trade, movement of people, and cross-border activities, Seme is a sensitive strategic economic corridor. Continuous collaboration, intelligence sharing, and mutual support are essential,” he said.
Why It Matters
The Lagos-Abidjan corridor serves as a major economic route connecting Nigeria with West African partners. Efficient border management here directly impacts trade efficiency, local economies, and security for border communities. Kaila’s visit underscores the Customs Service’s commitment to coordinated border oversight.
“Synergy between sister security agencies ensures economic stability and the well-being of communities residing near the border,” Kaila added, urging agencies to work collectively toward shared objectives.
Sister Agencies Respond
The Commanding Officer of 243 Recce Battalion, Lt. Colonel Ambrose Ikoro, praised the longstanding cooperation between the Nigerian Army and the Customs Service.
“We pledge to maintain and improve upon the cooperation we have built. Supporting the Customs Service is vital, and as a border-operating unit, our mandate is to support all relevant security agencies, including Customs,” he said.
Kaila’s visit extended to the Nigerian Navy Forward Operating Base Badagry, the 15 Field Engineer Regiment in Topo, Badagry, and the NAFDAC Office at Seme, signaling a broad commitment to inter-agency cooperation and the reduction of trade barriers.
Industry and Community Impact
Security experts note that inter-agency collaboration at critical borders helps reduce smuggling, illegal trade, and corruption, while promoting legitimate commerce. For communities along the Seme border, improved coordination translates to safer cross-border travel and more stable economic conditions.
What’s Next
The Seme Area Command plans ongoing engagement with security partners, local communities, and trade stakeholders to monitor and streamline cross-border activities. Kaila’s tenure signals a proactive approach to balancing security imperatives with economic growth.
Economy
AfCFTA: Nigeria Customs launches training to boost intra-African trade and business competitiveness
The Nigeria Customs Service (NCS) has launched a three-day training programme aimed at strengthening Nigeria’s implementation of the African Continental Free Trade Area (AfCFTA).
The capacity-building workshop, which began on 31 March 2026 and runs until 2 April, focuses on Rules of Origin — a key requirement for determining which goods qualify for tariff-free trade across Africa.
Officials say the initiative is designed to improve Nigeria’s participation in intra-African trade and ensure businesses can fully benefit from the agreement.
Why it matters
AfCFTA is one of the world’s largest free trade areas, connecting 54 African countries and creating a market of over 1.3 billion people.
However, experts say many businesses struggle to benefit due to limited awareness and technical knowledge, especially around Rules of Origin.
Without proper understanding, exporters risk missing out on trade preferences or facing delays at borders.
Customs: ‘Critical to trade and competitiveness’
Declaring the programme open, the Comptroller-General of Customs, Adewale Adeniyi, said the training addresses a crucial gap in trade implementation.
Represented by Assistant Comptroller General in charge of Strategic Research and Policy, Nafiu Isiaku, he stressed the importance of the initiative.
“The Rules of Origin constitute a very critical pillar of economic integration. Their correct interpretation and implementation are fundamental to trade preference, transparency, and competitiveness,” he said.
He added that the workshop is designed to combine theory with practical application, covering planning, execution and evaluation of trade processes.
AfCFTA coordinator: ‘From policy to real impact’
Nigeria’s National Coordinator for AfCFTA, Olusegun Olutayo, described the training as a shift from policy discussions to real economic outcomes.
“This agreement must not remain at the level of policy; it must translate into jobs, income, and real opportunities for Nigerians,” he said.
He urged stakeholders to increase awareness and equip businesses with practical knowledge to compete effectively in African markets.
Olutayo also acknowledged the role of the Presidency and commended President Bola Ahmed Tinubu for supporting economic reforms linked to trade.
Industry and development partners
The programme has drawn support from international partners, including the World Customs Organisation and the European Union, who are providing technical expertise.
Trade analysts say such partnerships are vital in aligning Nigeria’s systems with global standards.
They also note that improved customs processes could reduce trade bottlenecks and boost investor confidence.
What’s next
Participants have been urged to apply the knowledge gained to ensure Nigerian businesses are not excluded from AfCFTA opportunities due to lack of awareness.
If successfully implemented, the training could strengthen Nigeria’s trade competitiveness and increase exports within Africa.
Impact on businesses and economy
For small and medium-sized enterprises (SMEs), understanding Rules of Origin could mean easier access to new markets and reduced costs.
Economists say increased intra-African trade could help diversify Nigeria’s economy away from oil and create jobs across manufacturing, agriculture and services.
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