…..A Delicious Way to Find Love: 85% of Nigerian Singles Agree Cooking is a Green Flag.
Cooking has always played a central role in Nigerian culture, bringing people together over rich, flavorful meals.
A recent survey among Nigerians aged 18-35 highlights just how important this skill is in romantic relationships.
Cooking as a Green Flag in Relationships
According to the survey, 85% of Nigerian singles see cooking as a major “green flag” in a partner.
Even more compelling, 90% agree that someone willing to learn how to cook is just as attractive. For many, food is more than nourishment—it is a powerful expression of care and connection.
The survey also found that:
95% of respondents believe cooking shows a person’s ability to care for others.
90% of respondents value hygiene and cleanliness during and after cooking.
90% agree that partners who can cook Jollof rice and multiple soups—such as ogbono, egusi, efo riro, and edikaikong—are particularly attractive.
Half of the respondents admitted they have cooked at least once to impress a love interest, with 90% doing it multiple times.
However, inviting someone over for a home-cooked meal on a first date might be too soon for many Nigerians—only 20% are comfortable with the idea.
Instead, the third date seems to be the ideal time for this romantic gesture.
Knorr Sparks Romance with #UnlockYourGreenFlag Campaign
To help singles enhance their dating game, Knorr is launching #UnlockYourGreenFlag, a campaign celebrating cooking as a major dating advantage.
The initiative encourages singles to showcase their love for cooking on their dating profiles.
“Cooking not only helps people connect, but it also offers an opportunity to express creativity and care,” said Damilola Dania, Category Manager, Nutrition, Unilever West Africa.
“As your wingman in the kitchen, Knorr is on a mission to tell the world just how powerful cooking can be, especially for successful relationships. Regardless of whether you are skilled or not, cooking for someone is a great way to demonstrate your thoughtfulness and care for others.”
“Our research shows that something as simple as adding cooking as an interest or skill on your dating profile can be enough to win over a potential suitor.
After all, food is the universal language of love, so it makes sense that something so simple is enough to stir up some passion. So, if you’re looking for love—or just a taste tester for your latest recipe—try leveling up your game by adding cooking to your dating profile.”
Cooking Tips, Romantic Dinners & More
As part of the campaign, Knorr is collaborating with eativists—individuals who support the brand’s mission of using food as a force for change.
These partners will provide valuable tips and hacks to help singles build confidence in the kitchen and improve their love lives.
From step-by-step guides on cooking Nigerian classics like Jollof rice to expert advice on planning the perfect romantic dinner, the campaign promises to help people spice up their relationships.
Follow Knorr on TikTok @cookwithknorr_ and other social media platforms for exciting recipes, dating tips, and upcoming events.
