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Nigeria Customs Reform Communication Model Showcased at WCO Session

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The Nigeria Customs Service says it is changing how reforms are communicated — focusing on measurable impact rather than routine activity reports.

The Service presented its new communication approach at the 17th Session of the Capacity Building Committee of the World Customs Organization (WCO) in Brussels between 25 and 27 February 2026.

Officials said the shift is designed to build trust, improve compliance and strengthen accountability within Nigeria’s trade ecosystem.

Why it matters

Customs administrations worldwide are under pressure to modernise operations, improve transparency and reduce trade bottlenecks.

Nigeria, Africa’s largest economy, relies heavily on customs revenue to fund government activities and support economic growth.

By presenting data-driven results instead of general reform updates, the Service hopes to show both domestic and international stakeholders that its reforms are delivering measurable outcomes.

From routine reports to measurable impact

Speaking at the session, the National Public Relations Officer, Deputy Comptroller Abdullahi Maiwada, said the approach was intentional.

“The Service’s reform communication framework is structured around three core pillars: institutional capacity building, human resource development, and stakeholder capacity engagement, ensuring that reforms are not only implemented but clearly understood and trusted,” he told delegates.

Maiwada explained that under the leadership of Comptroller General Adewale Adeniyi, who also chairs the WCO Council, the Service has moved from routine activity reporting to evidence-based storytelling.

He said this strategy highlights outcomes and performance benchmarks rather than processes alone.

Time Release Study and trade delays

Using the Time Release Study (TRS) as a case study, Maiwada said transparent data tools — including infographics — helped reframe public perception about cargo delays.

“This approach shifted the narrative from defensive explanations to performance benchmarking, strengthening shared accountability across the trade ecosystem,” he said.

According to him, findings showed that a significant proportion of cargo clearance delays were due to systemic idle time rather than inspection procedures.

For importers and exporters, such clarity could mean faster reforms and improved efficiency at ports.

Advance Ruling and revenue growth

The Service also shared data on its Advance Ruling programme.

Maiwada disclosed that 83 Advance Rulings were issued in 2025.

Registered accounts rose from 60 in December 2024 to 173 in December 2025 — a 188.3% increase in participation.

He added that the initiative accounted for 2.9% of total revenue from goods valued at ₦240.89bn in 2025.

AEO programme and digital transformation

On the Authorised Economic Operator (AEO) programme, Maiwada said about 120 companies have received full certification.

In addition, 3,270 officers were trained nationwide as AEO Champions.

He also referenced the deployment of the indigenous Unified Customs Management System, known as B’Odogwu, describing it as a milestone in digital transformation.

According to him, the platform is supported by ongoing sensitisation and user engagement to ensure adoption.

Integrity and public trust

Maiwada highlighted the Customs Integrity Perception Survey as another reform tool.

He said the survey allows integrity management within the Service to be measured and continuously assessed.

International backing

At the end of the session, Nigeria nominated LI Yan of China Customs to chair the 18th Session of the WCO Capacity Building Committee.

Delegates unanimously supported her nomination.

As China’s Customs Attaché to Brussels since 2020, LI Yan has overseen several multilateral and bilateral initiatives within the WCO framework.

Her re-election reflects what delegates described as confidence in her leadership.

What’s next?

The Nigeria Customs Service says it will continue integrating communication units at the design stage of reform initiatives.

Maiwada encouraged member administrations to humanise institutional processes and strengthen peer learning across customs administrations.

For Nigerian businesses and traders, the test will be whether improved communication translates into faster cargo clearance, predictable rulings and sustained revenue growth.

Business

BusinessDay Launches ‘She Means Business’ Platform to Boost Women’s Economic Leadership in Africa

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BusinessDay Media Limited has announced the launch of “She Means Business,” a new business intelligence platform aimed at women leading companies, investments and policy across Africa.

The initiative, developed in partnership with Fernhill Digital, will begin with a monthly magazine distributed through BusinessDay’s print and digital channels.

The first issue is scheduled for release on 20 March 2026.

The platform is designed to provide insights, strategies and real-world case studies to help women entrepreneurs and executives scale businesses, build wealth and influence economic decisions.

Why it matters

Women have played increasingly visible roles in Nigeria’s business landscape.

They lead major corporations, manage investment portfolios and shape government policies.

However, according to the organisers, there has been no dedicated business intelligence ecosystem focused on analysing how women build and sustain economic influence.

The creators of the platform say filling that gap could strengthen decision-making across Africa’s growing female business leadership community.

The vision behind the platform

Datari Ladejo, founder and chief executive of Fernhill Digital, said the initiative aims to document the strategies behind women’s success in business.

“Nigeria’s women executives, investors, entrepreneurs, and political leaders have been driving economic outcomes without a dedicated business intelligence platform built to match the scale of what they’re building,” she said.

“She Means Business exists to close that gap. Not only by celebrating women in apex positions but by documenting the intelligence behind how they scale, lead, and wield influence.”

She added that women across Africa are already making decisions that influence markets and deserve a platform that reflects that impact.

“Across Africa, women are making decisions that move markets, and they deserve a platform built to the same standard they hold themselves to,” she said.

BusinessDay’s role

BusinessDay’s publisher and chief executive Frank Aigbogun said the partnership fits into the organisation’s mission to strengthen Nigeria’s economic narrative.

“Nigeria’s development story is incomplete without women,” he said.

“This partnership allows us to position women as equal partners in economic progress — not as a side conversation, but as central to the intelligence we deliver.”

According to him, the initiative could eventually grow beyond publishing.

“She Means Business will grow into an ecosystem that informs policy, influences boardrooms, and redefines how leadership and business success are measured and reported,” he said.

Industry perspective

Analysts say platforms that highlight women-led businesses could help address long-standing gaps in access to capital, visibility and networks.

Many women-led enterprises in Africa still face barriers when seeking investment or expanding internationally.

Business intelligence platforms that share data, frameworks and market insights may help reduce those gaps by making information more accessible to entrepreneurs and investors.

What the platform will offer

The She Means Business magazine will feature stories drawn from sectors such as:

finance

entrepreneurship

technology

infrastructure

public policy

Each edition will combine data-driven reporting, leadership interviews and practical business frameworks.

The content will be distributed as an insert in BusinessDay, reaching executives, policymakers and investors across Nigeria.

What’s next

Organisers say the magazine is only the starting point.

The broader platform is expected to expand into research, executive events and curated experiences designed to support women shaping Africa’s economy.

The inaugural edition will be available from 20 March 2026 via BusinessDay’s print and digital network.

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Business

Rite Foods Reaffirms Women’s Empowerment Commitment on International Women’s Day 2026

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Nigerian food and beverage company Rite Foods Limited has reaffirmed its commitment to women’s empowerment and gender equity, as the world celebrates International Women’s Day (IWD) 2026.

The company joined global organisations marking the annual event under the theme “Give to Gain,” highlighting the role of women in driving inclusive growth, innovation and long-term business success.

Rite Foods said empowering women is not just a corporate social responsibility initiative but a strategic investment in sustainable development.

Women currently hold roles across the company’s manufacturing operations, corporate leadership, brand management, marketing, supply chain and distribution network.

The company said its internal culture is designed to ensure that talent is recognised and developed regardless of gender.

Why it matters

Gender equality in the workplace has become a major focus globally as businesses seek to improve innovation, productivity and decision-making through diverse leadership.

In Nigeria’s fast-moving consumer goods (FMCG) sector, women’s participation in leadership positions has gradually increased, though industry experts say more work is still needed.

Corporate initiatives such as leadership development, mentorship programmes and inclusive workplace policies are increasingly seen as essential for economic growth and organisational resilience.

Company leadership speaks

The Managing Director of Rite Foods, Seleem Adegunwa, said the company believes inclusive opportunity strengthens business performance.

“At Rite Foods, we believe sustainable growth is built on inclusive opportunity. ‘Give to Gain’ reflects our conviction that when organisations invest deliberately in women through leadership pathways, mentorship, and capacity development they gain stronger performance and long-term resilience.”

The company’s Chief Finance Officer, Mrs. Kudirat Balogun, said the organisation’s commitment goes beyond symbolic celebration.

“Our commitment goes beyond words. We are deliberate about strengthening gender-balanced leadership policies and creating platforms that enable women to grow, lead, and influence decision-making. True empowerment requires sustained action, and we remain steadfast in driving measurable impact.”

Industry recognition

Rite Foods has received several recognitions for sustainability and corporate impact within Nigeria’s FMCG sector.

These include the Outstanding FMCG Corporate Brand of the Year at the Edge Awards, alongside honours at the Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS Awards.

The company says these achievements reflect its focus on innovation, sustainability and inclusive leadership.

What’s next

Rite Foods says it plans to deepen its commitment to gender inclusion through leadership development, mentorship opportunities and stronger representation of women across key business units.

Industry analysts say such commitments could influence broader corporate policies in Nigeria as companies seek to build diverse and resilient workforces.

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International Women’s Day: JMG champions gender inclusion and sustainable empowerment

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A Nigerian engineering and infrastructure solutions company says empowering women across technical and leadership roles is essential for innovation, productivity, and economic growth.

JMG Limited made the commitment while marking International Women’s Day (IWD), saying gender inclusion is central to its long-term strategy and workplace culture.

The company said this year’s IWD theme, “Give to Gain,” reflects the belief that organisations and societies benefit when women are given equal access to opportunities, leadership roles and resources.

Why it matters

Women remain underrepresented in engineering and technology sectors globally, including in Nigeria.

Industry analysts say closing the gender gap could help boost innovation, improve productivity, and support sustainable development across infrastructure and energy industries.

For companies operating in technical sectors such as power generation and engineering, inclusion can also help address the shortage of skilled professionals.

JMG, which provides electro-mechanical solutions including power generation, solar systems, cooling solutions and elevators, says diversity helps strengthen its operations and improve service delivery.

Company perspective

The firm’s Chief Commercial Officer, Rabi Jammal, said the company sees gender inclusion as both a social responsibility and a strategic business decision.

“The theme ‘Give to Gain’ perfectly captures what sustainable progress looks like. When we give women access, trust, and the right platforms to excel, we gain stronger businesses and a more prosperous society,” she said.

“At JMG, inclusion is not just a policy; it is embedded in how we grow.”

She added that the company is working to expand opportunities for women within its workforce and across the broader industrial ecosystem.

“Through capacity-building initiatives, skills development, and equal opportunity practices, the company continues to create pathways for women to participate meaningfully in the country’s industrial and infrastructure growth.”

Industry and expert perspective

Experts say increasing the number of women in engineering roles could help Nigeria meet growing demand for technical expertise in infrastructure and energy projects.

According to gender equality advocates, mentorship programmes and targeted training initiatives are among the most effective ways to encourage women to enter and remain in technical careers.

Business analysts also note that companies that prioritise diversity often report improved problem-solving and innovation outcomes.

Public and workforce impact

For young women considering careers in engineering or technical fields, industry initiatives like this could create more pathways into sectors traditionally dominated by men.

Workplace inclusion programmes may also help organisations attract and retain skilled professionals in competitive industries.

Advocates say that when women succeed in technical roles, the benefits extend beyond companies to families, communities and national economic development.

What’s next

JMG says it plans to continue supporting capacity-building programmes and equal opportunity initiatives aimed at increasing women’s participation across engineering, operations and leadership roles.

Industry observers say sustained efforts from both private companies and government institutions will be needed to close the gender gap in Nigeria’s technical workforce.

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