Culture
Rite Foods Boosts Ojude Oba Festival with Cultural Flair and Iconic Brands
Rite Foods Limited, Nigeria’s leading food and beverage manufacturer, brought colour, energy, and corporate pride to the 2025 edition of the Ojude Oba Festival, reaffirming its longstanding commitment to cultural heritage and community empowerment.
Held on Sunday, 8 June 2025, the annual festival, themed “Celebrating Our Roots, Preserving Our Future,” drew more than one million participants including indigenes, tourists, and cultural enthusiasts from Nigeria and beyond. The festival’s centrepiece was the spectacular parade of regberegbe (age-grade groups) in ornate traditional wear, many arriving on horseback to honour the Awujale and Paramount Ruler of Ijebuland, Oba Sikiru Kayode Adetona.
Corporate Commitment to Culture
Rite Foods’ Managing Director and CEO, Seleem Adegunwa, stated:
“Our continued support of Ojude Oba stems from our commitment to cultural preservation and the values of unity, pride, and tradition it embodies. As a proudly Nigerian company with roots in Ijebuland, we are honoured to play a role in sustaining this legacy.”
Also speaking, the company’s Head of Corporate Affairs and Sustainability, Ekuma Eze, highlighted Rite Foods’ identity as an active corporate citizen of Ijebuland:
“Whatever the aspirations of Ijebu people are, we share in them. As a brand proudly made in Nigeria and made for Nigerians, our presence here is a natural expression of our identity and responsibility.”
Cultural Pageantry Meets Brand Energy
Rite Foods delivered an engaging display during the traditional homage to the Awujale. A team dressed in vibrant Sosa Fruit Drink-inspired outfits, featuring their iconic green hats, wowed the crowd with an acrobatic performance, drawing applause from guests and dignitaries.
From Left: Honourable Minister of Tourism, Culture, and Creative Economy, Hannatu Musawa, and the Managing Director/Chief Executive Officer of Rite Foods Limited, Seleem Adegunwa, at the 2025 Ojude Oba Festival, held in Ijebu Ode, on Sunday, 8th June, 2025, sponsored by Rite Foods Limited.
Among those present were:
Ogun State Governor, Prince Dapo Abiodun
Chairman of Rite Foods, Asiwaju Sulaiman Adebola Adegunwa
Former Governor of Ogun State, Gbenga Daniel
Deputy Governor of Ogun State, Noimot Salako-Oyedele
Ondo State Deputy Governor, Olayide Adelani (representing Governor Lucky Aiyedatiwa)
Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musa Musawa
Members of the National Assembly, traditional leaders, diplomats, and corporate stakeholders.
Praise from Leaders
Governor Dapo Abiodun applauded Rite Foods for its enduring sponsorship:
“This festival is a celebration of identity and a key driver of our cultural economy. We thank Rite Foods and other partners for keeping the spirit of Ojude Oba alive and thriving.”
Minister Hannatu Musa Musawa also acknowledged the festival’s growing global importance:
“Ojude Oba holds an important place in Nigeria’s cultural history and contributes significantly to our tourism potential. The Federal Government is working closely with all regions to amplify such distinct cultural assets.”
Ondo State Deputy Governor Olayide Adelani added that the festival promotes economic growth through tourism and unity.
A Taste of Nigeria’s Finest
At the heart of the celebration were Rite Foods’ award-winning products, including:
13 flavours of Bigi Carbonated Soft Drinks
Bigi Premium Drinking Water
The bold Fearless Energy Drink
Five variants of Sosa Fruit Drink
Rite Spicy Beef and Bigi Beef Sausage Rolls
All products are proudly produced at Rite Foods’ state-of-the-art facility in Ososa, Ogun State.
As the festival winds down, Rite Foods continues to energize Nigeria’s cultural and social ecosystem one product, one community, one celebration at a time.