Rite Foods Partners with Ibadan Chops and Chills Festival 2.0 to Empower Youth and Showcase Culinary Talent

Rite Foods Limited has once again proven its commitment to youth empowerment and community engagement by partnering with the Ibadan Chops and Chills Festival 2.0, which took place on December 1st, 2024, in Ibadan, Oyo State. The event brought together a vibrant mix of youths, bakers, food vendors, and culinary enthusiasts, offering a dynamic platform to promote both local talent and the rich cultural heritage of Oyo State and Nigeria.

The festival, attended by hundreds of food lovers, entrepreneurs, and government representatives, celebrated creativity, innovation, and the diverse flavors of the region.

Among the notable guests were representatives from the Oyo State government, media professionals, students, and food aficionados, all coming together to enjoy a day filled with culinary delights, live entertainment, and festivities.

As a leader in the food and beverage industry, Rite Foods has consistently been at the forefront of supporting initiatives that nurture young talent and empower small businesses.

With its popular products, including Bigi soft drinks, Fearless Energy Drink, Sosa, Bigi Table Water, and Rite Spicy and Bigi Sausage, the company continues to champion creativity and entrepreneurship, particularly among Nigeria’s youth. The partnership with the Ibadan Chops and Chills Festival was another testament to Rite Foods’ mission to inspire and support local talent across the nation.

In his remarks about the partnership, Innocent Adulugba, Corporate Communications Manager at Rite Foods Limited, said: “As a manufacturing company driven by innovation, Rite Foods Limited believes in the power of young people and the importance of providing platforms that enable them to showcase their skills and talents. The Ibadan Chops and Chills Festival aligns with our mission to inspire, support, and add value to talents and entrepreneurs across Nigeria.”

Adulugba also highlighted the festival’s role as a valuable platform for growth and emphasized the company’s commitment to supporting food vendors.

“Rite Foods Limited recognizes the Ibadan Chops and Chills Festival as a platform for growth and that is why the Company is here today to leverage support so the participating food exhibitors can benefit via joint marketing efforts, co-promotions, and expanded distribution channels under one roof,” he added.

Rite Foods also aimed to enhance the consumer experience by offering diverse beverage and food pairings. “We are partnering with food vendors to offer consumers a more comprehensive and enjoyable experience, such as pairing beverages like Bigi, Sosa, or Fearless with complementary food options of their choice,” Adulugba explained.

The festival featured various activities, including cooking competitions, entertainment shows, vendor exhibitions, and guest tours.

These activities showcased the creativity and ingenuity of participants while giving attendees a chance to experience the diversity of food options available at the festival. Rite Foods’ products were prominently featured throughout the event, further cementing the brand’s presence within the local community.

Honorable Wasilat Adefemi Adegoke, the Oyo State Commissioner for Youth and Sports, graced the festival as the Special Guest of Honour.

In her address, she commended the event, noting its alignment with the state government’s goals of empowering the youth, promoting cultural heritage, and fostering talent. “This initiative is one of the best I have seen. It aligns perfectly with our administration’s goals of empowering the youth, promoting cultural heritage, and fostering talent.

Under the leadership of His Excellency, Governor Seyi Makinde, we are committed to supporting such programs that encourage self-expression and skill development,” Adegoke remarked. She further pledged continued support from the Ministry of Youth and Sports for future editions, emphasizing the state’s ongoing dedication to youth development and innovation.

Chinwendu Festus, the CEO of Wendy’s Kitchen and Convener of the Ibadan Chops and Chills Festival, expressed her gratitude and shared her motivation behind organizing the event.

“The first edition of Ibadan Chops and Chills was a success, which inspired us to aim higher this year. Our goal is to provide young people with the space to showcase their culinary talents, grow their businesses, and connect with a broader audience.” She also thanked Rite Foods, UBA, and performing artists for their significant contributions to bringing the festival to life.

The event’s success marks another significant milestone for Rite Foods in its ongoing efforts to promote creativity, entrepreneurship, and the development of youth-led businesses in Nigeria.

Oyo State Commissioner for Youths & Sports, Hon. Wasilat Adegoke (2nd right), flanked by Innocent Adulugba, Corporate Communications Manager, Rite Foods Limited, and Festival Convener, Chinwendu Festus, (middle) with Hon. Nafisat Gbadegesin, Supervisory Counsellor for Women Affairs & Social Inclusion, and the Chairman, Youth Advisory Council, Oyo State, Hon Bashorun Adeniyi Abiodun at the Ibadan Chops and Chills Festival 2.0 which took place on 1st December, 2024