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Union Bank Launches ‘Save & Gain’ Campaign to Reward Customers for Consistent Saving

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Union Bank of Nigeria has introduced a new savings reward initiative aimed at encouraging customers to save more consistently and embrace digital banking channels.

The six-month campaign, titled Save & Gain, is open to new and existing account holders willing to maintain a monthly average balance of at least ₦50,000 and complete a minimum of five transactions monthly.

Bank officials say the initiative is designed to strengthen financial discipline at a time when many Nigerians face rising living costs and increasing pressure on disposable income.

Why it matters

The bank says the campaign will help deepen financial inclusion and push more Nigerians toward digital banking platforms such as UnionMobile, cards, USSD, and internet banking.

The programme builds on the success of Union Bank’s earlier Save & Win Palli Promo, which awarded more than ₦330m in cash and gifts to over 5,000 customers since 2021.

Financial analysts say reward-based campaigns like this can help improve savings habits in a country where most adults still save informally.

Bank explains how customers can qualify

In the statement announcing the campaign, Union Bank said:

“Participants are required to open accounts, maintain and grow a monthly average balance of ₦50,000, complete at least five transactions monthly, and actively use digital channels such as cards, USSD, mobile, or internet banking.”

The bank added that top deposit contributors will receive monthly prizes including free debit cards and cash rewards of ₦50,000 and ₦100,000.

A special end-of-year reward of ₦30,000 cash vouchers will go to December’s top contributors.

The highest average deposit contributor over the entire six-month period will receive ₦5 million, the bank’s biggest single campaign prize in recent years.

Focus on digital behaviour and transparency

Union Bank said the shift to digital banking is central to the Save & Gain campaign.

According to the bank:

“Unlike previous campaigns, Save & Gain demonstrates our focus on digital adoption and inclusion, with a performance-based reward system that prioritises transparency and consistency.”

Industry experts say the model reflects a broader trend as Nigerian banks push customers to transact digitally in response to rising operational costs and a move away from heavy branch dependency.

Industry reactions

Analysts say the rewards could appeal to salary earners, small business owners and young digital-savvy Nigerians who increasingly rely on mobile banking.

Some financial inclusion advocates also say that campaigns like this can encourage responsible money habits, especially for first-time savers and lower-income earners.

A Lagos-based fintech consultant, speaking on market trends, said similar reward schemes often lead to “a temporary spike in deposits but, when well-structured, create long-term saving culture among users.”

How to join the campaign

New customers can open an account through the UnionMobile app or visit any branch nationwide.

Returning customers with dormant accounts are encouraged to reactivate them via the 24-hour Contact Centre on 07007007000 or by walking into any branch.

About Union Bank

Founded in 1917, Union Bank is one of Nigeria’s oldest financial institutions and recently expanded its network after acquiring Titan Trust Bank.

The bank says it remains committed to delivering “simple, smart, and personalised” financial services to individuals, SMEs, and large corporates.

Business

Wema Bank Reports ₦221.9bn Profit Before Tax in 2025, Declares ₦1.25 Dividend

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Wema Bank has announced a profit before tax of ₦221.9bn for the 2025 financial year, more than double its 2024 figure, as the lender reported strong growth across loans, deposits and digital banking operations.

The bank also declared a dividend of ₦1.25 per share, signalling confidence in its financial position and future outlook.

Record Growth Across Key Metrics

According to its audited results, profit before tax rose by 116.4% from ₦102.5bn in 2024, while profit after tax climbed 125.4% to ₦194.5bn.

Total assets reached ₦5.07tn, up 41.5% from the previous year, reflecting what the bank described as a “resilient balance sheet”.

Gross earnings increased by 52.8% to ₦660.6bn, driven largely by a 62.7% rise in interest income.

Customer deposits also grew by 30.3% to ₦3.29tn, underlining sustained customer confidence in the bank.

Net loans and advances rose by 44.7% to ₦1.74tn, indicating increased lending to key sectors of the economy.

Why It Matters

The results come amid tightening regulations and recapitalisation requirements in Nigeria’s banking sector led by the Central Bank of Nigeria.

Wema Bank said it had already exceeded the ₦200bn recapitalisation threshold for nationally licensed commercial banks, positioning it strongly ahead of regulatory deadlines.

Analysts say strong capital buffers and rising deposits are critical for banks navigating inflationary pressures and foreign exchange volatility.

CEO: “Strongest Growth in Our History”

Wema Bank’s Managing Director and Chief Executive Officer, Moruf Oseni, described the performance as a milestone.

“Wema Bank has delivered one of the strongest growth trajectories in its history… In 2025, we have taken an even bolder step forward, recording a Profit Before Tax of ₦221 billion.”

He added that the bank’s total assets had grown from ₦1tn in 2021 to ₦5tn in 2025.

“This overall performance… reflects disciplined execution, a resilient business model, and the unwavering commitment of our people.”

Digital Banking Driving Growth

The bank credited part of its performance to its digital platform, ALAT, described as Africa’s first fully digital bank.

In 2025, Wema Bank launched an upgraded version, “ALAT: The Evolution”, aimed at improving personalisation and flexibility for users.

“We are not just redefining the digital banking experience… we are ushering Africa into a future filled with profound possibilities,” Oseni said.

Industry Perspective

Financial analysts say digital banking platforms are becoming key growth drivers for Nigerian banks, helping to reduce costs and expand customer reach.

The steady rise in deposits and loan growth also suggests increased economic activity, despite broader macroeconomic challenges.

What’s Next

Wema Bank said it aims to sustain its growth trajectory, deepen its digital offerings and expand support for businesses across sectors.

The bank, which marked its 80th anniversary in 2025, said it is positioning itself to “lead the future of banking in Africa”.

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Truecaller Expands Business Chat Platform to Global Partners, Targets Shift from SMS to Trusted Messaging

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Global communications company Truecaller has announced the expansion of its Business Chat platform, granting access to global channel partners and enterprise solution providers.

The move is designed to help businesses transition from traditional SMS messaging to a more secure, verified, and interactive communication system.

The company said the expansion will enable partners to offer clients a “smart, media-rich, and conversational” experience, built to improve trust and engagement with customers.

Why it matters

As digital communication channels become increasingly crowded, businesses are facing growing challenges in capturing customer attention and building trust.

Truecaller’s Business Chat platform aims to address this by offering verified interactions, reducing spam risks, and improving credibility in business-to-customer communication.

With over 500 million active users globally, the company is positioning the platform as a key tool for enterprises seeking more effective engagement strategies.

What Truecaller is saying

Priyam Bose, Global Head of Go-To-Market at Truecaller, said the nature of enterprise communication has changed significantly.

“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery – it’s about earning attention, establishing credibility, and driving meaningful conversion.”

He added that opening the platform to global partners creates new opportunities for brands.

“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions.”

Industry rollout and partners

The platform is already being deployed across several markets through key partners.

Companies such as Gupshup and OneXtel are live in India, while Globe Teleservices, Cloudcom, and Sling Africa are supporting expansion in other regions.

The company says these partnerships will accelerate adoption and scale across global markets.

How the platform works

Truecaller Business Chat offers a “clutter-free” communication environment, where businesses can engage customers through verified profiles.

The platform also provides real-time data insights and engagement metrics, allowing companies to refine communication strategies and personalise customer interactions.

This data-driven approach, the company says, helps businesses adapt messaging at every stage of the customer journey.

Impact on businesses and users

For businesses, the platform could improve conversion rates by increasing message credibility and reducing ignored or flagged communications.

For users, it promises fewer spam messages and more trustworthy interactions with verified brands.

This comes as spam and fraud remain a major concern globally, with Truecaller reporting billions of unwanted calls identified annually.

What’s next

Truecaller says the global rollout will continue as more partners integrate the Business Chat platform into their enterprise offerings.

The company is also expected to further enhance its communication tools as competition grows in the business messaging space.

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Business

Tinubu Commissions Gateway International Airport in Ogun, Hailed as Boost for Investment

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President Bola Tinubu commissioning Gateway International Airport in Ogun State

President Bola Ahmed Tinubu has officially commissioned the Gateway International Airport in Iperu-Remo, Ogun State, in a move seen as a major step in expanding Nigeria’s aviation and economic infrastructure.

The event drew top political leaders, business figures and industry stakeholders, highlighting the project’s national significance.

Among those present was real estate developer Adetola Emmanuelking, who welcomed the president and described the airport as a transformative development for the region.

Why it matters

The new airport, delivered under the administration of Ogun State Governor Dapo Abiodun, is expected to improve connectivity and position the state as a strategic hub for commerce, logistics and tourism.

Analysts say improved transport infrastructure could attract investors seeking alternatives to Nigeria’s congested commercial centres.

Aare Emmanuelking said the project would have wide-ranging economic benefits.

“A game-changer that will not only boost connectivity but also stimulate real estate growth, tourism, and industrial expansion across the region.”

Government perspective

Speaking at the commissioning, President Tinubu praised the Ogun State government for delivering what he described as a “world-class facility”.

“This aligns with our Renewed Hope Agenda and underscores the importance of strategic infrastructure in driving national development.”

The president stressed that infrastructure investment remains central to economic growth and job creation across Nigeria.

Industry and public reactions

Business leaders at the event said the airport could ease logistics challenges and reduce travel bottlenecks for investors and manufacturers operating in Ogun and neighbouring states.

Aviation experts note that secondary airports like Gateway International Airport can help decongest major hubs such as Lagos while opening up new economic corridors.

Local residents and entrepreneurs are also expected to benefit from increased commercial activity, with potential growth in hospitality, transport and real estate sectors.

What’s next

The airport is expected to begin phased operations, with stakeholders watching closely to see how quickly airlines, cargo operators and investors take advantage of the new facility.

Experts say sustained success will depend on efficient management, security, and integration with road and rail networks.

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