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A Legendary Christmas: Nigerian Breweries launches nationwide festive campaign with star-studded event

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Nigerian Breweries Plc has launched its 2025 festive campaign, “A Legendary Christmas,” promising one of the country’s largest holiday rollouts ahead of the Detty December season.

The company announced the programme at an exclusive media cocktail in Lagos, attended by celebrities including Kunle Remi, Lanre Da Silva, Tacha Akide, Sheggz, Kaffy Dance and Stan Nze.

The event, held at Nomaada Lagos on Victoria Island, signalled the start of a nationwide calendar of concerts, street light-ups and cultural events sponsored by the brewer’s portfolio of brands.

Why it matters

Detty December has grown into a ₦100bn cultural and economic force, drawing tourists, boosting nightlife economies and influencing local creative industries.

Nigerian Breweries — a key sponsor of concerts, festivals and nightlife events — says its expanded campaign aims to “power shared experiences” across states.

Star-powered launch sets tone for December

The company is rolling out what it calls one of Nigeria’s largest synchronized festive lighting projects, spanning:

6 cities

7 landmark locations

13km of illuminated road networks

Seven brands — Maltina, Amstel Malta, Heineken, Desperados, Life, Goldberg and Legend — will host events ranging from family outings to nightlife showcases and regional Beer Villages.

Corporate reaction

Sarah Agha, Marketing Director at Nigerian Breweries, said the campaign reflects the evolution of Nigeria’s holiday culture.

“Every December, Nigeria transforms into something extraordinary,” she said.

“What began as a local celebration has become a global cultural export. This year, we are leading the charge by creating experiences that capture the joy, creativity and togetherness of the season.”

She added that each brand will deliver “its own flavour of celebration” across the country.

Public perspective

Guests at the launch previewed selected events and described the atmosphere as “optimistic” and “energetic”.

Several attendees told NigeriaUpdates that the lights, concerts and Beer Villages “could help boost morale” during a challenging economic year.

What’s next

The company will release a full schedule covering concerts, Christmas light-ups, family activities and nightlife events throughout December.

A guide to all Nigerian Breweries Christmas events is available on its website.

Entertainment

Davido Denies Paternity as Alleged Teenage Daughter’s Mother Calls for Fresh DNA Test

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Nigerian Afrobeats star David Adeleke, known as Davido, has publicly denied claims that he is the father of a 13-year-old girl after her mother renewed calls for a fresh DNA test, reigniting a long-running and emotional dispute.

The controversy resurfaced after Davido, reacting on social media, dismissed the claims and said multiple DNA tests had already been conducted, adding that the girl’s mother should “find her biological father”.

The comments triggered widespread backlash online, with many Nigerians questioning how the matter has been handled and raising concerns about the welfare of the child at the centre of the dispute.

What Davido said

In a widely shared post, Davido suggested that several DNA tests had already ruled him out as the child’s father.

He wrote that the repeated claims were harassment and insisted that the results were conclusive, urging the family to stop linking him to the child.

The singer has not released any official documents publicly to support the claim of multiple DNA tests.

Mother rejects claims of multiple DNA tests

The girl’s mother, Ayo Labinjoh, strongly rejected Davido’s version of events, saying only one DNA test was ever conducted in 2014 and alleging it was compromised.

“My name is Ayo Labinjoh. I am NOT Davido’s baby mama or a bitch,” she said, adding that she had focused on protecting her daughter’s mental health after years of bullying.

She alleged that the test was carried out in a laboratory chosen by Davido’s family and not in a hospital, claiming the child’s blood sample was mishandled and the result falsified.

“There was no DNA swab. They took my daughter’s blood, and Davido’s blood was drawn separately in a room we were not allowed to enter,” she said.

Allegations against Davido’s family

Ms Labinjoh further accused Davido’s father, Dr Deji Adeleke, of overseeing the test and claimed the laboratory process lacked transparency.

She named a technician she alleged was involved and said her daughter was “fighting for her identity”.

She also claimed that Davido recently contacted the teenager directly, using threatening and abusive language, an allegation Davido has not responded to publicly.

Call for an independent DNA test

The mother said she is now seeking an internationally supervised DNA test, arguing that trust has been broken.

“David is a US citizen. I will request the US State Department to contact the mission in Lagos or Abuja to help us supervise and witness a clean independent DNA test,” she said.

She rejected suggestions that the singer should “adopt” the child, insisting her daughter was not seeking charity but clarity.

Daddy Freeze weighs in

The debate intensified after media personality Daddy Freeze said he had personally seen a DNA test result showing Davido was not the girl’s father.

In response, Ms Labinjoh accused him of misleading the public, insisting the document he referenced was the same disputed 2014 test.

“The ONLY DNA TEST he did is what you saw. Post it! The false negative test,” she said, adding that claims of five tests were inconsistent.”

Why it matters

The case has sparked a broader conversation in Nigeria about paternity disputes, the use of DNA testing, and the protection of minors in high-profile conflicts.

Child rights advocates warn that prolonged public disputes can cause lasting psychological harm, especially when children are named or discussed on social media.

Public reaction

On social media platforms including X, Instagram, and Facebook opinions remain sharply divided.

While some users support Davido’s stance, others argue that the matter should be resolved quietly through legal and medical channels rather than online exchanges.

What’s next

No court action has yet been confirmed by either party.

If an independent DNA test is conducted, legal experts say it could bring a definitive end to the dispute or open the door to further legal claims.

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Entertainment

OMA Launches ‘Only 1 Name’ Gospel Music Campaign to Spread Hope in 2026

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Rising gospel musician OMA has unveiled a new global campaign titled “Only 1 Name”, using music to promote hope, salvation and faith among young people.

The initiative, launched this week, centres on a simple but direct message rooted in Christian belief: “One Name. One Hope. One Message — Jesus.”

OMA says the campaign is designed to reach people where they already spend their time  on social media through sound, rhythm and short-form video content.

“Hit the sound. Rep the Name — Jesus,” he says.

“Feel the vibe. Rep the Name — Jesus.”

According to the artiste, the project is not just a song but a movement meant to inspire reflection and spiritual connection in a fast-paced digital world.

“In 2026, Only One Name gives peace — Jesus,” OMA said.

“In 2026, Only One Name breaks chains — Jesus.

In 2026, Only One Name restores hope — Jesus.

In 2026, Only One Name still makes a way — Jesus.

In 2026, Only One Name never fails — Jesus.”

He added that the message reflects his belief in the transformative power of faith through music.

“In 2026, only one name can save you — Jesus.

Only one name can deliver you — Jesus.

Only one name can heal you — Jesus.”

Why It Matters

Faith-based content is gaining renewed visibility on platforms such as TikTok and Instagram, where music-driven challenges often shape conversations among younger audiences.

Vibe and Win: How the Challenge Works

To mark the campaign’s launch, OMA has announced a “Vibe and Win” social media contest, encouraging fans to create videos using the Only 1 Name sound.

Participants are asked to post clips of themselves dancing, vibing or worshipping to the track.

A judging panel made up of Damilola Teniola, Josephinial Meals and IamCheggon will select 20 winning videos, with winners receiving recharge card prizes.

How to Join the #Only1NameChallenge

Participants are required to:

Post a video using the Only 1 Name sound on Facebook, Instagram or TikTok

Use the hashtag #Only1NameChallenge

Tag @Damilolateniolablog

Winners will be announced on DamilolaTeniolaBlog, organisers said.

What’s Next

OMA’s team says the campaign will run throughout 2026, with plans to expand its reach through collaborations, worship gatherings and online activations.

The artiste believes the message will resonate beyond music lovers, especially at a time when many people are seeking reassurance and meaning.

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AFRIMA 2026: Enioluwa, Claudia to Host Red Carpet as Fashion Takes Spotlight in Lagos

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The 9th edition of the All Africa Music Awards (AFRIMA) will place fashion, culture and celebrity firmly in the spotlight this Sunday, as Nigerian influencer Enioluwa Adeoluwa and Kenyan actress Claudia Naisabwa host the event’s much-anticipated Red Carpet.

The Red Carpet will begin at 3:30pm (WAT) on Sunday, 11 January 2026, at the Eko Convention Centre, Eko Hotels and Suites, Lagos, and will run until 6:30pm, shortly before the main awards ceremony starts at 7pm.

Organisers say the segment has grown beyond celebrity arrivals into a global fashion and cultural showcase watched by millions across Africa and beyond.

Enioluwa, popularly known as Eni, is a well-known Nigerian influencer, actor, director and television personality, while Claudia Naisabwa is a Kenyan actress recognised for her poise and pan-African appeal.

Together, the duo are expected to bring energy, style and cross-border representation to one of AFRIMA’s most watched moments.

Why it matters

The AFRIMA Red Carpet has become a key platform for African designers, stylists and creatives to reach a global audience.

For artistes, it is a chance to shape personal branding beyond music, while for viewers, it offers a window into evolving African fashion trends and identity.

Fashion takes centre stage

Fashion commentary will be led by respected style critic Tosyn of Style Infidel, who will serve as the official fashion police for the night.

Known for bold and detailed reviews, Tosyn is expected to dissect standout looks, risky fashion choices and emerging style trends as stars arrive.

He will be joined by Ariane Celeste Moua, who will also deliver real-time fashion analysis, focusing on craftsmanship, creativity and statement pieces.

From elegant gowns to tailored suits, the pair will guide viewers through the night’s defining fashion moments.

What AFRIMA organisers say

Speaking on the Red Carpet line-up, Victoria Nkong, AFRIMA Associate Producer, said the selection reflects the award’s broader cultural vision.

“The AFRIMA red carpet has grown into a major entertainment moment. It is where music meets fashion and culture. With Eni, Claudia, Tosyn and Ariane, guests, artists, attendees and even millions of viewers watching the show across the world should expect colour, class and unforgettable moments,” Nkong said.

She added that the Red Carpet gives African artistes and designers the opportunity to project creativity, confidence and cultural identity on a global stage.

AFRIMA week in context

AFRIMA 2026 runs from 7 to 11 January, combining music, business and cultural exchange.

The week officially opened with a Welcome Soirée for nominees and invited guests, hosted by the British High Commission in Nigeria.

On Thursday, the Africa Music Business Summit brought together industry leaders to discuss the future and economics of African music.

Activities continued on Friday at the AFRIMA Music Village in Ikeja City Mall, Lagos, where more than 25 African artistes and DJs performed live for fans.

What’s next

The festival will climax on Sunday night with the Main Awards Ceremony, which will be broadcast live in over 84 countries worldwide.

Organisers expect millions of viewers to tune in as African music’s biggest stars are honoured.

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