Jameson Irish Whiskey has unveiled a Christmas tree built from 2,500 recycled bottles at Ikeja City Mall, Lagos, as part of a wider effort to promote sustainability, creativity and responsible celebration during the yuletide season.

The installation, created by Pernod Ricard Nigeria, marked the start of the brand’s 12 Days of Christmas celebration, which ran from 21 December 2025 to 1 January 2026.

Organisers say the project was designed to show how waste can be repurposed into art, while encouraging consumers to think differently about environmental responsibility during festive periods.

Why it matters

Nigeria faces growing challenges around waste management, especially during holidays when consumption and disposal levels rise sharply.

By turning used glass bottles into a public art installation, Jameson is tapping into a wider conversation about sustainability, circular economy practices, and corporate responsibility in Nigeria’s creative and hospitality industries.

Environmental experts say such visible projects can help normalise recycling culture, especially in urban centres like Lagos.

What visitors experienced

Beyond the tree itself, visitors to Ikeja City Mall were treated to a packed programme of entertainment and lifestyle activities.

These included live music, cocktail demonstrations, candle-making workshops, karaoke, Christmas carol nights, Craft & Sip sessions, themed parties and a New Year’s Eve concert.

Corporate perspective

The Managing Director of Pernod Ricard Nigeria, Michael Ehindero, said the celebration was designed to go beyond entertainment.

“We are delighted to light up Lagos with our 12 Days of Christmas celebration. This initiative reflects our desire to create a unique and immersive festive experience that seamlessly blends sustainability, creativity and fun, while reinforcing our commitment to responsible drinking and community engagement.”

He added that the experience was rooted in human connection.

“At Jameson, we believe in the power of connection and the importance of giving back to the community. We are proud to partner with Ikeja City Mall to deliver an unforgettable festive experience to Lagos and to create lasting memories with our guests.”

About Pernod Ricard Nigeria

Pernod Ricard Nigeria is the local affiliate of the Pernod Ricard Group, one of the world’s largest wines and spirits companies.

The group owns a diverse portfolio of premium and luxury brands, including 16 of the world’s top 100 spirits brands, and operates across multiple global markets.

Tiger Beer has staged a major youth-focused cultural showcase in Enugu, drawing hundreds of young creatives to its Uncaged Xperience held at SPAR Mall on Sunday, December 21.

The event blended music, fashion, art and technology in what organisers described as a celebration of fearless self-expression and modern urban culture.

From the moment guests arrived, the venue was transformed into an immersive creative space, featuring fashion-forward photo booths, street art installations and interactive technology displays.

Attendees explored gaming and football-themed zones, grooming stations, neon body art corners and an artificial-intelligence photo booth that generated futuristic, Tiger-themed portraits shared widely on social media.

At the graffiti stand, guests collaborated on a large 3D Tiger Beer can, turning it into a shared artwork that reflected the collective energy of the event.

Why it matters

Nigeria’s youth population continues to drive trends in fashion, music and digital culture, with brands increasingly using experiential events to connect beyond traditional advertising.

Industry analysts say such platforms provide young creatives with visibility while stimulating the local creative economy through fashion, art and entertainment collaborations.

The Enugu event also highlights the growing importance of South-East cities as cultural and commercial hubs beyond Lagos and Abuja.

Fashion, music and nightlife take centre stage

Fashion designers showcased bold collections on an immersive runway, reinforcing Tiger Beer’s focus on youth creativity and alternative expression.

Entertainment personalities Dotun the Energy Gad, MC Lord Ell and Skye, The Hype Machine led crowd engagement throughout the day.

DJs Nips, Snow, Handi and Wanni delivered back-to-back sets, keeping the audience dancing well into the night.

Street-food stations and complimentary small chops were positioned across the venue, allowing guests to move freely between installations and performances.

What the company says

Commenting on the event, Maria Shadeko, Portfolio Manager, Premium Brands, Nigerian Breweries Plc, said:

“Tiger Beer is all about creating spaces where young people can show up fearlessly and express themselves without limits. The Tiger Uncaged Xperience in Enugu was more than an event; it was a celebration of culture, creativity, and courage. Seeing how attendees connected with the experience reaffirmed why the Uncaged movement continues to resonate so deeply with this generation.”

Public and industry reactions

Several attendees described the experience as a refreshing shift from conventional brand events, praising its focus on creativity rather than product promotion.

Creative industry observers say experiential platforms like Tiger Uncaged offer emerging designers, DJs and artists valuable exposure and networking opportunities.

What’s next

Tiger Beer says the Enugu edition is part of a wider plan to take the Uncaged Xperience to more Nigerian cities.

The brand has encouraged fans to follow @tigerbeerng for highlights and updates on upcoming events nationwide.

Olokuns Media Network has marked the birthday of Hon Fatoki Abiodun Olumide, Convener of the Joorefade Initiative, describing him as a public figure whose grassroots engagement aligns with the organisation’s vision for people-centred journalism.

The message comes as Olokuns Media Network prepares to commence full online news reporting, following its successful registration with Nigeria’s Corporate Affairs Commission (CAC).

Why this birthday matters

Birthdays of civic leaders often provide moments for reflection, but observers say Hon Fatoki’s new age comes at a time when public trust, youth participation and accountable leadership remain central national conversations.

As Convener of the Joorefade Initiative, Hon Fatoki has built a profile around community advocacy, youth mobilisation and civic awareness, drawing attention beyond formal political spaces.

Olokuns Media Network’s message

In a statement marking the occasion, Olokuns Media Network linked the celebration to its broader editorial vision.

“Hon Fatoki Abiodun Olumide exemplifies leadership that stays connected to the grassroots,” the organisation said.

“As a media platform preparing to begin full online news reporting, we recognise individuals whose work reflects service, inclusion and community impact.”

The network noted that celebrating such milestones aligns with its mission to spotlight people and initiatives shaping society at the local and national levels.

About Olokuns Media Network

Olokuns Media Network is fully registered with the Corporate Affairs Commission (CAC) and is in the final stages of commencing structured online news reporting.

The platform says its editorial focus will centre on public-interest journalism, civic engagement, development reporting and human-centred storytelling.

What’s next

Supporters say expectations are high for Hon Fatoki in the year ahead, particularly around youth engagement and civic programmes.

Olokuns Media Network says it will continue to spotlight public figures, community initiatives and governance issues as it prepares to launch its online news operations.