Unity Bank Plc has unveiled GenFi, a new gamified digital banking platform created to empower Nigerian children and teenagers aged 8 to 18 with vital financial management skills.
The launch of GenFi is a response to the Central Bank of Nigeria’s report revealing that only 38% of Nigerian adults are financially literate, underscoring the importance of early financial education.
GenFi offers young users tools to manage their money, track income and allowances, set savings goals, and develop smart spending habits—all under parental supervision.
Speaking at the unveiling ceremony in Lagos, the Acting Managing Director and Chief Executive Officer of Unity Bank Plc, Mr Ebenezer Kolawole, described the launch as a strategic innovation within the bank’s retail banking evolution.
“As the Bank continues to evolve, the institution is constantly innovating with technology to enable us drive more financial inclusiveness in different segments of the market,” Mr Kolawole said.
He added that the GenFi concept was inspired by a desire to shape a generation of financially literate youths.
“GenFi is short for Generation Finance, and with this app, the Bank is pioneering solution designed to empower Children, Teenagers, particularly Gen Z and Gen Alpha, with essential financial literacy skills and a Personal Finance Management Solution.

GENFI APP LAUNCH: Mr. Ebenezer Kolawole, Managing Director/CEO (Ag) of Unity Bank Plc (4th from left); flanked by Mr. Wale Ogunride, Zonal Head, Lagos & South West; Mr. Atiku Zubair, Group Head, Operations; Mr. Segun Famoriyo, Group Head, Internal Audit; Mrs. Adenike Ambimbola, Divisional Head, Retail & SME; Mr. Sunny Bakwunye, Treasurer, and Mrs. Patricia Ahunanya, Chief Compliance Officer, and Mr. Agboola Aboyade Cole, Divisional Head, Internal Control, Unity Bank Plc, at the official launch.
GenFi is a market proposition that helps us address a critical knowledge gap among our kids and Teens as it also connects with the strong passion of parents desirous to empower their wards with financial literacy.”
Mrs Adenike Abimbola, Unity Bank’s Divisional Head of Retail and SME Banking, described GenFi as more than a digital banking product.
“Financial literacy is not a luxury. It’s a life skill. And like most life skills, the best time to learn is from childhood. That’s why we created GenFi, not just as a banking app, but as an interactive experience that nurtures discipline, planning, and financial independence from an early age,” she said.
Abimbola highlighted that GenFi uses gamification and behavioural science to make learning about money engaging and effective. Parents can also monitor transactions and reinforce good money habits.
“Imagine a 12-year-old setting a goal to save for a bicycle, not only are they learning to save, but they are also learning patience, discipline, and the value of delayed gratification. That’s the GenFi advantage.”
The launch attracted young students, parents, educators, and tech experts. One student, Master Ajayi Favour of Victoria Island Junior Secondary School, hailed the platform as a transformative tool:

Cross Section of Students at the Launch of GenFi
“GenFi is an innovative banking solution that will equip children and teenagers with financial intelligence, management, and independence,” he said, expressing confidence in the app’s potential global appeal.
School proprietor Sylvia Ezeora also praised the app:
“It is user-friendly, educational, and motivational for children. The app empowers parents to reinforce positive behaviour through rewards for completed tasks and promotes responsibility.”
Parent and guest Genevieve Adindu appreciated the digital shift from traditional savings methods:
“GenFi provides a modern, engaging approach to instilling saving habits early in life, replacing traditional methods like the kolo with a more effective digital tool, thereby becoming a powerful companion for children’s financial education.”
Unity Bank positions GenFi as a benchmark product for youth-focused digital banking in Nigeria, aimed at driving inclusive growth and long-term sustainability in financial education.
The platform is now available to users nationwide, marking a strategic investment in Nigeria’s financial future through early education.