Lifestyle
33 Export Lager Relaunches in Nigeria with New Look, Uyo “Connect Party” Featuring Iyanya
33 Export Lager Beer is set to relaunch in Nigeria with a redesigned bottle and a public event aimed at reconnecting consumers with the brand’s long-standing identity around friendship and unity.
The relaunch will be marked by the “33 Connect Party”, scheduled for March 27, 2026, at Tropicana Mall in Uyo, Akwa Ibom State.
Organisers say the event is more than a product unveiling, describing it as a social experience built around music, games, and shared connections.
Music, games and social experience
Nigerian music star Iyanya is expected to headline the event, performing a selection of his popular songs.
Guests will also take part in interactive games and food experiences, with activities running from afternoon into the night.
At the centre of the event is the “33 Connect Friendship Table”, where attendees will gather for a symbolic toast celebrating friendship.
A life-size installation of the beer bottle will also be unveiled as part of the campaign theme, “Taste That Unites”.
What the brand says
Senior Brand Manager for 33 Export Lager Beer, Abayomi Abidakun, said the relaunch reflects the brand’s core identity.
“33 Export Lager has always stood for the bonds that bring people together. The 33 Connect Party is our way of creating an experience where friends can gather, share laughter, enjoy great music, and celebrate the connections that make life more meaningful.”
He added:
“As we reintroduce 33 Export to Nigeria we are excited to bring the Taste that Unites to life, starting right here in Uyo.”
Why it matters
The relaunch comes at a time when brands in Nigeria’s beverage industry are increasingly focusing on experiential marketing to engage younger consumers.
Events like the Connect Party highlight a shift from traditional advertising to immersive, social experiences that build brand loyalty.
For residents of Uyo, the event also adds to the city’s growing reputation as a hub for entertainment and cultural gatherings.
Industry and consumer perspective
Marketing analysts say nostalgia-driven rebranding—combined with modern packaging and events—can help legacy brands stay relevant in a competitive market.
Consumers, especially younger audiences, are also drawn to brands that offer shared experiences beyond the product itself.
What’s next
Following the Uyo launch, similar activations may be expected in other cities as the brand expands its reintroduction campaign across Nigeria.
Organisers have encouraged attendees to follow updates via the brand’s social media platforms.
Lifestyle
French Chef Jean-Baptiste Ascione Showcases Simplicity-Driven Cuisine in Nigeria Masterclass
French chef Jean-Baptiste Ascione has made his first visit to Nigeria, describing the country as vibrant and full of “happy, smiling people”, a sharp contrast, he says, to the more reserved atmosphere of Paris.
Speaking during a cooking masterclass in Lagos, Ascione shared insights into his culinary philosophy, career journey, and the growing global shift toward simplicity in fine dining.
A First Impression of Nigeria
Ascione said his arrival in Nigeria left a strong personal impression.
“It’s my first time here, and what stands out is how happy people are always smiling. It’s very different from Paris.”
His visit coincided with a well-attended masterclass, where food enthusiasts and industry professionals gathered to experience his approach to modern French cuisine.
From Teenage Kitchens to Global Recognition
The Paris-born chef began cooking at just 13 years old, describing the profession not as a career choice but as his entire life.
“Cooking didn’t change my life—it is my life. I’ve never known anything else.”
He trained in top French kitchens, including La Grande Cascade, before gaining wider recognition through a televised culinary competition in 2015.
Ascione later opened Petit Gris in 2019, a restaurant that reflects his signature philosophy of simplicity, seasonality, and shared dining experiences.
Why Simplicity Is the New Luxury
A Shift in French Cuisine
Ascione is part of a new generation of chefs redefining French gastronomy moving away from elaborate plating toward clarity of flavour and ingredient integrity.
“Today, it’s not about adding more—it’s about doing less, but better.”
At Petit Gris, menus evolve with the seasons, focusing on fresh produce, seafood, and approachable dishes designed for sharing.
Inside the Lagos Masterclass
During the demonstration, Ascione prepared one of his signature dishes: beef tartare with coffee beans and duxelles.
Key Techniques Shared
Beef is marinated in coffee beans for two days to create what he calls “the taste of the smell” of coffee
Mushrooms and onions are finely chopped and cooked slowly in butter to form duxelles
The dish balances bold flavours with minimal ingredients
He emphasised flexibility in cooking:
“Recipes are not fixed. You adapt based on what you have and what you like.”
The Skills That Matter Most
Beyond technique, Ascione stressed that organisation and focus are the most important skills in any kitchen.
“You can learn recipes at 30, 40, even 50. But organisation—you must learn that early.”
He added that managing a kitchen team depends more on structure and discipline than creativity alone.
Cooking Made Simple
When asked about a quick dish anyone can prepare, Ascione pointed to a classic: the tortilla.
“Eggs and potatoes—that’s enough. I make it for my wife on weekends.”
The message, he said, is clear: great food does not need to be complicated.
Industry Reactions
Participants at the masterclass described the session as refreshing, particularly in a food culture often driven by trends and presentation.
Local chefs and culinary enthusiasts noted that Ascione’s emphasis on simplicity and adaptability resonates strongly in Nigeria, where access to ingredients can vary.
Why It Matters
Ascione’s visit highlights a broader shift in global dining—one that prioritises:
Ingredient quality over complexity
Seasonality over fixed menus
Experience and sharing over formality
For Nigeria’s growing food industry, this approach offers a practical and scalable model for innovation.
What’s Next
Ascione continues to expand his culinary influence through collaborations and community-driven dining concepts, with a focus on making fine dining more accessible.
His Lagos appearance signals increasing international culinary exchange, as Nigeria’s food scene gains global attention.
Lifestyle
Dylan Eitharong Redefines Thai Cooking with Bold Curry Masterclass
Chef Dylan Eitharong has offered a fresh perspective on Thai cuisine, blending tradition with experimentation during a curry masterclass that challenged long-held culinary norms.
Speaking during the session titled “Cooking Thai Curries,” the Thai-American chef demonstrated how classic techniques can evolve without losing their roots.
His approach, he explained, is not about rigid authenticity but about interpretation.
“Thai food adapts to its environment, that flexibility is part of its identity.”
A Personal Journey Shapes His Cooking
Born in Florida to a Thai father and American mother, Eitharong’s journey into food did not follow a traditional path.
He did not train in Michelin-starred kitchens or inherit family recipes.
Instead, his culinary voice developed through experimentation from pop-up dining experiences in the United States to immersive exploration in Bangkok.
This unconventional background now defines his cooking style: expressive, instinctive, and intentionally unpolished.
Inside the Thai Curry Masterclass
During the demonstration, Eitharong broke down the fundamentals of Thai curry-making, emphasizing technique, balance, and ingredient integrity.
Ingredients and Preparation
He highlighted essential ingredients used in traditional curry pastes, including chilies, lemongrass, galangal, shrimp paste, dried fish, shallots, and garlic.
Participants were shown how to:
Toast chilies to enhance flavour and colour
Use a mortar and pestle for authentic texture
Build flavours by pounding ingredients from hardest to softest
He stressed correct proportions, noting that chilies and lemongrass should be equal in volume, with galangal used more sparingly.
Why It Matters
Eitharong warned that traditional curry paste preparation is becoming a “lost art” in Thailand, as more people turn to pre-made alternatives.
His masterclass aimed to revive these techniques while encouraging innovation.
For food enthusiasts and chefs, this reflects a broader shift in global gastronomy where storytelling and identity are becoming as important as technique.
The Philosophy: Balance Over Perfection
At the heart of Thai cuisine, Eitharong said, is balance not perfection.
He demonstrated how curry paste is fried in coconut cream until fragrant, before seasoning with fish sauce and palm sugar.
The result is not about sweetness or spice alone, but harmony.
“Balance is the most important principle in Thai cooking.”
He also showcased adaptability by preparing a spicy prawn curry using locally sourced Nigerian fruits, reinforcing the idea that Thai food evolves with its environment.
Industry and Cultural Perspective
Food experts say this approach aligns with a growing global movement where chefs reinterpret traditional cuisines rather than replicate them.
This shift is particularly relevant in multicultural food spaces, where authenticity is increasingly seen as fluid rather than fixed.
For Nigeria’s food scene, such cross-cultural experimentation could inspire chefs to rethink how local ingredients are used in global cuisines.
What’s Next for Modern Thai Cuisine?
Eitharong’s work reflects a broader question facing modern chefs: how far can tradition stretch before it becomes something new?
His answer lies in the middle, respecting heritage while embracing change.
That philosophy continues to shape his culinary projects, including his intimate Bangkok dining concept, Haawm.
Lifestyle
Olugbodi Family Announces Funeral for Former CBN Executive Chief Joshua Olugbodi
The Olugbodi family of Ara Kingdom in Egbedore Local Government Area of Osun State has announced the funeral arrangements for their patriarch, Chief Joshua Oyedele Olugbodi, who died at the age of 94.
Chief Olugbodi passed away peacefully on 6 December 2025, leaving behind a legacy of leadership, philanthropy and public service.
A Life of Service and Leadership
Born in 1931, Chief Olugbodi was widely regarded as a pillar of his community and a man of strong faith.
He held several prominent roles during his lifetime, including serving as a senior executive at the Central Bank of Nigeria and as Chairman of Egbedore Local Government.
He also held the traditional title of Bobagunwa of Ara Kingdom, reflecting his influence in both civic and cultural leadership.
Family members and associates described him as compassionate and selfless, noting that he dedicated much of his life to uplifting others and strengthening his community.
Family Pays Tribute
Speaking on behalf of the family, his son, Dr Tunji Olugbodi, said the family was mourning but also grateful for his life.
“We are deeply saddened by Baba’s passing and devastated by this loss. However, we are grateful to God for his extraordinary life of sacrifice, impact, and exemplary service to mankind. His legacy will live on through all of us.”
Dr Olugbodi is the Executive Vice Chairman of Verdant Zeal Marketing Communications Group and holds the traditional title of Asiwaju of Ara Kingdom.
Funeral Arrangements Announced
The family has invited friends, associates and well-wishers to attend a series of events to celebrate his life.
Night of Tributes
Date: Thursday, 9 April 2026
Venue: First Baptist Church, Ara Kingdom
Time: 4:00 PM
Service of Songs
Date: Friday, 10 April 2026
Venue: Multi-Purpose Hall, First Baptist Church, Ara Kingdom
Time: 4:00 PM
Funeral Service
Date: Saturday, 11 April 2026
Venue: First Baptist Church, Ara Kingdom
Time: 11:00 AM
Interment and reception will follow immediately after the funeral service.
Why It Matters
Chief Olugbodi’s passing marks the loss of a generation of leaders who played key roles in Nigeria’s public institutions and grassroots governance.
His contributions to local administration and national financial institutions highlight the enduring impact of public service leadership in shaping communities.
Legacy and Community Impact
Residents of Ara Kingdom and beyond have continued to pay tribute, describing him as a mentor and moral guide.
His legacy of integrity, generosity and faith is expected to remain a reference point for younger generations in Osun State and beyond.
What’s Next
The funeral ceremonies are expected to draw dignitaries from across Nigeria’s public and private sectors, reflecting Chief Olugbodi’s wide network and influence.
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