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AFRIMA Unveils Seven Emerging African Artistes as Future Music Stars

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The All Africa Music Awards (AFRIMA), in partnership with the African Union Commission (AUC), has unveiled seven emerging artistes identified as potential future stars of African music.

The musicians—Ellacentric, Black Astro, Yamayeh Vibez, Mayowa Afolabi, DELLFIRE, El Nayaan and Blinkz Baba—were officially introduced as the latest “AFRIMA Diamonds” during the AFRIMA Diamond Party and Prize Presentation held at Voyage Lagos on 3 June.

The initiative forms part of AFRIMA’s Talent Discovery and Promotion Programme, designed to identify, mentor and promote promising musicians from across the continent.

Why It Matters

Africa’s music industry has become one of the continent’s fastest-growing creative sectors, generating international recognition and creating economic opportunities for millions of young people.

With Afrobeats, Amapiano and other African genres gaining global popularity, industry stakeholders increasingly view talent development programmes as critical to sustaining growth and maintaining Africa’s influence in the global music market.

AFRIMA says its Diamonds programme is aimed at ensuring the next generation of African artistes receives the exposure, mentorship and industry support needed to compete internationally.

AFRIMA Predicts Bright Future for Selected Artistes

Speaking at the event, AFRIMA President and Executive Producer, Mike Dada, said the selected artistes had demonstrated exceptional promise during a continent-wide talent search.

“You are not here by accident. You were chosen because we saw something special in you. We saw talent, passion, discipline and the potential to become stars not just in your countries, but across Africa and the world.”

Addressing the young artistes before an audience of entertainment executives, influencers and industry leaders, Dada challenged them to maximise the opportunity provided by the platform.

“I am challenging you today to go out and dominate the music space in the next two to three years. The opportunity is here. The platform is here. The spotlight is on you. The next move belongs to you.”

He added that AFRIMA’s role extends beyond celebrating established stars, arguing that investment in young creative talents can contribute significantly to economic development across Africa.

“The world is moving towards a content creation economy. Content is the new currency. Young people are creating value every day through music, digital media, fashion and entertainment.”

“Our culture is our competitive advantage. The question is how we can leverage it for economic benefit, job creation and sustainable development. That is the direction AFRIMA is focused on, and we will continue to invest in initiatives that empower young Africans through creativity.”

Rigorous Selection Process

According to organisers, the seven artistes emerged from a competitive talent search that attracted entries from aspiring musicians across Africa.

Following assessments by AFRIMA’s International Jury, the selected performers were introduced to audiences through appearances at the AFRIMA Music Village during the ninth AFRIMA Awards before receiving official recognition as AFRIMA Diamonds.

During the Lagos event, the artistes performed before invited guests, industry executives and entertainment professionals, showcasing the talent that secured their selection.

Artistes Describe Opportunity as Career-Changing

Several of the newly unveiled artistes described the programme as a major milestone in their careers.

Black Astro said the initiative had opened doors previously beyond reach.

“This opportunity has changed everything for me. AFRIMA has given us visibility, confidence and access to people who can help shape our future. We are ready to show the world what we can do.”

Mayowa Afolabi described the recognition as a significant breakthrough.

“Being named an AFRIMA Diamond is a dream come true. This platform has given us an opportunity that many young artistes spend years searching for.”

Ellacentric also expressed appreciation for the programme, saying the experience demonstrated that persistence and hard work can eventually yield results.

Mentorship, Training and Industry Support

As part of their rewards package, the seven artistes will participate in the Showbiz 101 Workshop and Music Creation Camp organised by bridgeAFRIC.

The programme is expected to provide mentorship opportunities and collaborative sessions with established African producers, songwriters and performers.

Bolaji Onisiwo, speaking on behalf of New Media Technologies Nigeria, the national distributor of SE Electronics, encouraged the artistes to make effective use of the resources provided.

“You have been identified as some of Africa’s brightest emerging talents. With that comes the responsibility to keep learning, improving and representing the continent positively through your music.”

“These are not just gifts but investments, and how you use them will determine how far your careers can go.”

Industry Figures Attend Lagos Event

The event attracted several notable figures from Africa’s creative industry, including media personality Do2dtun Energy Gahd, AFRIMA Head of International Jury Olisa Adibua, Equally Diverse Solutions Principal Consultant Bolaji Durojaiye, Voyage Lagos CEO Nader Issa, UK rapper SneaKBO, Murphy Ben International’s Mark Redgard and DNMT CEO Michael Igbelabo.

Their presence highlighted growing industry support for talent development initiatives aimed at strengthening Africa’s entertainment ecosystem.

What Happens Next?

With the official launch completed, attention now turns to how the seven AFRIMA Diamonds will translate industry backing into successful careers.

The selected artistes will undergo mentorship, training and collaborative projects designed to prepare them for broader exposure across African and international markets.

For AFRIMA, the programme represents part of a broader effort to ensure the continent’s music industry continues producing globally competitive talent.

Whether the seven Diamonds become household names remains to be seen, but organisers believe Africa may have already witnessed the emergence of its next generation of music stars.

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Mount Zion Actor Oluwasegun Oyeyemi Dies as Christian Film Industry Mourns Abattoir Star

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Mount Zion actor Oluwasegun Oyeyemi, known for his role in Abattoir.

The Nigerian Christian movie industry is mourning the death of gospel actor Oluwasegun Oyeyemi, widely recognised for playing Flora’s husband in the popular Mount Zion film series Abattoir.

News of his death was announced on Wednesday by the Bowen University Alumni Association in an Instagram post. The association did not disclose the cause of death.

Why it matters

Oyeyemi was one of the familiar faces in Nigeria’s faith-based film industry, where he built a reputation for portraying Christian characters and using drama to communicate gospel messages.

His death is the latest in a series of losses involving members of the Abattoir cast, raising fresh emotions among fans of the widely watched Christian television series.

Tributes pour in

In its announcement, the Bowen University Alumni Association described Oyeyemi as “a respected alumnus, drama minister and a man whose life touched many people through Christian ministry.”

The association appealed to alumni to remember his family in their prayers, asking God to grant them “strength, comfort and peace” during their period of mourning.

It also encouraged members living in Ibadan and neighbouring communities to attend his burial ceremonies and pay their final respects.

Burial arrangements announced

According to the burial announcement, a Service of Songs will be held in Ibadan on Thursday, July 2, while the late actor will be buried on Friday, July 3, at the Garden of Saints Cemetery.

Those planning to attend have been asked to wear white clothing.

A career dedicated to Christian films

Beyond Abattoir, Oyeyemi featured in several productions by Mount Zion Faith Ministries, including Fiwajomi, Seyifunmi, Olukoya and Finding Grace.

His performances earned him recognition among audiences who followed Nigeria’s growing Christian film industry, where faith-based movies continue to attract viewers across Africa and beyond.

Industry perspective

Faith-based filmmaking has become an important part of Nigeria’s entertainment landscape, producing films that combine biblical teachings with contemporary social issues.

Industry observers say the deaths of prominent actors can leave a significant gap, particularly in a niche sector where experienced performers often mentor younger talents and help sustain audience loyalty.

Looking back at recent losses

Oyeyemi’s death comes more than a year after actress Toluwalope Adegboyega-Alagbe, who played Flora, his on-screen wife in Abattoir, died from injuries sustained in a road crash along the Lagos-Ibadan Expressway in December 2024.

The accident also claimed the life of one of her two-year-old twin daughters.

The Christian film community also lost veteran Abattoir actor Moses Korede Are, popularly known as Baba Gbenro, in 2024.

What’s next?

Fans, colleagues and members of the Christian community are expected to gather in Ibadan to celebrate Oyeyemi’s life and legacy during the scheduled funeral events.

His passing is likely to spark renewed conversations about preserving the contributions of pioneers and performers who have shaped Nigeria’s faith-based film industry.

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Fourwall Models Awards 2026 to Celebrate Nigeria’s Top Fashion, Pageant Talents

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Nigeria’s modelling and pageant industry is set for one of its biggest annual gatherings as the Fourwall Models Awards (FMA) returns on 29 August 2026 to recognise outstanding achievements across fashion, modelling and pageantry.

The event will take place at the Lekki Centre, Admiralty Road, Lekki Phase 1, Lagos, bringing together industry leaders, government representatives, corporate executives, designers, pageant organisers, media professionals and aspiring talents.

Why it matters

Nigeria’s fashion and modelling industry has grown into an important part of the country’s creative economy, creating employment opportunities for models, photographers, makeup artists, designers, stylists, event planners and digital content creators.

Industry observers say recognition platforms such as the Fourwall Models Awards help promote professional standards while encouraging innovation and investment in the sector.

This year’s event is themed “The Prestige of Innovation: Honoring the Next Icons.”

Organisers outline vision

According to the organisers, the awards were created to celebrate excellence beyond the glamour often associated with modelling and pageantry.

“In a world where fashion tells stories, beauty inspires confidence, and pageantry produces ambassadors of excellence, recognition is more than an accolade, it is a celebration of vision, resilience, and impact. Behind every confident walk on the runway, every crown earned, and every career transformed lies a journey of discipline, creativity, and unwavering determination. It is this remarkable journey that the Fourwall Models Awards was established to honor.”

The organisers added that the awards have evolved into a platform that celebrates achievement, inspires young talents and encourages collaboration across the industry.

“With the theme, ‘The Prestige of Innovation: Honoring the Next Icons,’ the 2026 edition promises an unforgettable celebration of individuals and organizations whose talent, leadership, professionalism, and influence continue to redefine the standards of modeling and pageantry while projecting Nigeria’s creative excellence onto the global stage.”

Government and industry relevance

Nigeria has identified the creative economy as one of the sectors capable of creating jobs and increasing non-oil revenue.

Industry stakeholders believe platforms that celebrate innovation can complement broader efforts to promote cultural exports, tourism and entrepreneurship.

What to expect

The organisers say guests will arrive for a red carpet reception from 3:00 p.m., while the main awards ceremony begins at 4:00 p.m.

The programme will include award presentations, fashion showcases, live entertainment and networking sessions designed to encourage collaboration among stakeholders.

What’s next?

As preparations continue, organisers say they remain committed to recognising individuals and organisations contributing to the future of modelling and pageantry.

They also say the awards will continue supporting talent development while promoting Nigeria as a destination for fashion, culture and creative excellence.

Expert Analysis

While awards ceremonies primarily celebrate achievement, they also serve as important networking platforms where brands, investors, agencies and emerging talents connect. As Nigeria’s creative economy continues to expand, industry recognition is increasingly viewed as part of a broader strategy to improve professionalism, attract sponsorship and showcase local talent internationally.

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AFRIMA Conference: African Creatives Call for More Investment, Unity to Grow Africa’s Creative Economy

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African musicians, investors and policymakers gather during the AFRIMA Music Business Conference in Morocco.
L-R: Associate Producer and Jury-in-Charge of the International Jury, All Africa Music Awards, AFRIMA, Olisa Adibua; AFRIMA Regional Director for Central Africa, Nde Ndifonka; Moroccan Music Producer Oldy; Artiste Manager, Tayze; ; President and Executive Producer, AFRIMA, Mike Dada; Moroccan On-Air-Personality & Conference Host, Latis; Renowned Moroccan Rapper, Young Loun; Moroccan Rapper, Khtek, and AFRIMA Regional Director for Eastern Africa, Mike Strano during the Road to 10th AFRIMA Music Business Summit in Casablanca recently

Top musicians, filmmakers, policymakers, investors and entertainment executives from across Africa have called for stronger collaboration, increased investment and deeper cultural exchange to unlock the continent’s creative economy.

The appeal was made during the Africa Music Business Conference held in Casablanca, Morocco, ahead of the 10th All Africa Music Awards (AFRIMA), with participants saying Africa’s entertainment industry can become globally competitive if countries work more closely together.

Organised by AFRIMA in partnership with the African Union and several Moroccan institutions, the conference brought together artists, producers, creative entrepreneurs, government representatives and investors to discuss the future of Africa’s music and creative industries.

Among those attending were filmmaker Kunle Afolayan, AFRIMA Northern Africa Ambassador Ahmed Soultan, Moroccan rapper Khtek, producer Bayadis, AFRIMA Regional Director for Eastern Africa Mike Strano, comedian Bassem Hossad, rapper Young Loun, rapper Real Khalid, singer Inkonnu, artiste manager Tayze, Chinese investors and other industry stakeholders.

The discussions reflected growing optimism that Africa’s creative sector could become one of the continent’s biggest economic drivers if investment, infrastructure and regional partnerships improve.

Why It Matters

Africa’s music industry has experienced rapid international growth in recent years, with African artists dominating global streaming charts, international festivals and major collaborations.

Industry leaders believe the next phase of growth depends less on international recognition and more on strengthening partnerships within Africa, improving access to finance and building sustainable creative businesses that generate jobs for millions of young people.

The conference also highlighted the growing importance of cultural diplomacy, with Morocco increasingly positioning itself as a gateway connecting North Africa with the rest of the continent.

Speakers call for stronger African partnerships

Speakers repeatedly urged African creatives to collaborate with one another before seeking opportunities outside the continent.

They argued that Africa already possesses the talent, creativity and cultural diversity needed to compete globally but lacks sufficient cooperation, investment and coordinated policies.

AFRIMA Ambassador for Northern Africa, Ahmed Soultan, described the award platform as a career-changing opportunity.

“I was the first Moroccan and one of the first North African artists to submit my music to AFRIMA. At the time, I never imagined how much that decision would change my life. AFRIMA opened the door for me to connect with the rest of Africa. It introduced my music to new audiences and gave me opportunities to work with people I might never have met.”

Soultan said AFRIMA had become an important bridge connecting North African artists with musicians across the continent and the African diaspora.

“Today, AFRIMA connects artistes from every part of Africa and even the African diaspora. Many artists from West, East and Southern Africa want to enter the North African market but don’t know how to begin. At the same time, many North African artistes want to work with musicians from other African countries. AFRIMA makes those connections possible.

“Every year we receive more entries from North Africa, but we want to see even more. We want more artistes, producers and creative entrepreneurs from Morocco and the entire region to work with the rest of Africa. Some of the best collaborations we have seen have involved North African artists working with musicians from other regions. We need many more partnerships like that.”

Success depends on relationships, says Afolayan

Award-winning Nigerian filmmaker Kunle Afolayan encouraged young creatives to understand that talent alone is not enough to achieve lasting success.

He urged emerging artists and entrepreneurs to build lasting professional relationships throughout their careers.

“Whatever area of the creative industry you choose, always give it your best. But talent alone is not enough. Build relationships because nobody succeeds alone. Where I come from, we say one tree cannot make a forest. Build the right connections, create the right platforms and continue learning from others. Many of the opportunities we enjoy today came through relationships that were built many years ago.”

Afolayan praised AFRIMA for evolving beyond an annual awards ceremony.

“AFRIMA is doing much more than celebrating talented people. It has become a platform where musicians, filmmakers, investors, entrepreneurs and government officials meet, share ideas and build businesses together. That is exactly what Africa needs if we want to build a strong creative economy.”

Morocco seen as emerging creative hub

Moroccan rapper Khtek said Morocco has the potential to become one of Africa’s leading creative centres if more partnerships are encouraged.

She urged artists from different regions of Africa to work together on music projects capable of breaking cultural barriers.

“We have already seen how collaborations between North African artists and musicians from other parts of Africa have created powerful cultural connections. Now we need to do even more. We need more collaborations, more joint projects and more opportunities that will help African artists grow together.”

She added:

“Imagine artistes from every region of Africa coming to Morocco to make music, exchange ideas and build lasting friendships. That is how we remove barriers. That is how we make African music stronger. AFRIMA gives us that opportunity and we should all take advantage of it.”

Industry reactions

AFRIMA Regional Director for Eastern Africa, Mike Strano, said Africa’s entertainment industry has entered a new phase of international recognition.

He said the continent’s biggest opportunity still lies in strengthening commercial partnerships among African creatives.

“The African music industry has never received this level of international recognition. But our biggest opportunity is still within Africa. Imagine what can happen when artists from Lagos, Nairobi, Casablanca, Kigali, Dakar and Johannesburg work together, not just creatively but also commercially. That is the kind of music industry AFRIMA is building.”

He added that investors and governments are increasingly paying attention to Africa’s creative economy.

“This conference shows that Africa’s creative economy is no longer just about potential. Investors are here. Governments are paying attention. Artists are ready to work together. Our next task is to build strong systems that will allow African talents to succeed from within the continent before taking their creativity to the rest of the world.”

What’s Next?

The Casablanca conference forms part of AFRIMA’s stakeholder engagement campaign leading to the 10th AFRIMA Awards.

Previous engagements have been held in Dar es Salaam, Tanzania, and Abidjan, Côte d’Ivoire, with additional activities expected before the week-long awards ceremony.

Founded in 2014 in partnership with the African Union Commission, AFRIMA has grown into one of Africa’s largest music awards platforms, with broadcasts reaching audiences in more than 84 countries.

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