Business
Truecaller Expands Business Chat Platform to Global Partners, Targets Shift from SMS to Trusted Messaging
Global communications company Truecaller has announced the expansion of its Business Chat platform, granting access to global channel partners and enterprise solution providers.
The move is designed to help businesses transition from traditional SMS messaging to a more secure, verified, and interactive communication system.
The company said the expansion will enable partners to offer clients a “smart, media-rich, and conversational” experience, built to improve trust and engagement with customers.
Why it matters
As digital communication channels become increasingly crowded, businesses are facing growing challenges in capturing customer attention and building trust.
Truecaller’s Business Chat platform aims to address this by offering verified interactions, reducing spam risks, and improving credibility in business-to-customer communication.
With over 500 million active users globally, the company is positioning the platform as a key tool for enterprises seeking more effective engagement strategies.
What Truecaller is saying
Priyam Bose, Global Head of Go-To-Market at Truecaller, said the nature of enterprise communication has changed significantly.
“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery – it’s about earning attention, establishing credibility, and driving meaningful conversion.”
He added that opening the platform to global partners creates new opportunities for brands.
“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions.”
Industry rollout and partners
The platform is already being deployed across several markets through key partners.
Companies such as Gupshup and OneXtel are live in India, while Globe Teleservices, Cloudcom, and Sling Africa are supporting expansion in other regions.
The company says these partnerships will accelerate adoption and scale across global markets.
How the platform works
Truecaller Business Chat offers a “clutter-free” communication environment, where businesses can engage customers through verified profiles.
The platform also provides real-time data insights and engagement metrics, allowing companies to refine communication strategies and personalise customer interactions.
This data-driven approach, the company says, helps businesses adapt messaging at every stage of the customer journey.
Impact on businesses and users
For businesses, the platform could improve conversion rates by increasing message credibility and reducing ignored or flagged communications.
For users, it promises fewer spam messages and more trustworthy interactions with verified brands.
This comes as spam and fraud remain a major concern globally, with Truecaller reporting billions of unwanted calls identified annually.
What’s next
Truecaller says the global rollout will continue as more partners integrate the Business Chat platform into their enterprise offerings.
The company is also expected to further enhance its communication tools as competition grows in the business messaging space.
Business
Eid-el-Kabir 2026: Customs Boss Adeniyi Urges Unity, Sacrifice as NCS Targets Economic Growth
The Comptroller-General of Customs (CGC), Adewale Adeniyi, has urged Nigerians to embrace unity, sacrifice, patriotism, and peaceful coexistence as Muslims across the country celebrate Eid-el-Kabir.
Speaking after Eid prayers at the Modakeke Eid Ground in Ile-Ife, Osun State, on Wednesday, Adeniyi said the lessons of Eid-el-Kabir remain important for Nigeria’s stability and economic growth.
The Customs chief said the festival symbolises obedience, patience, and total submission to the will of God, drawing lessons from the story of Prophet Abraham.
“We all know what Eid symbolises. It symbolises obedience to Almighty Allah and sacrifice. These are values every Muslim is expected to imbibe in daily life,” Adeniyi said.
Why the message matters
His remarks come at a time when Nigeria continues to face economic pressures, rising living costs, and security concerns, with government agencies under pressure to improve revenue generation and support economic reforms.
Adeniyi called on Nigerians to remain law-abiding and promote national unity regardless of religious or ethnic differences.
“Nigeria is a beautiful country, and we all must unite ourselves,” he said.
He also urged citizens to exercise patience and support peaceful national development.
“We must continue to embrace unity, discipline, sacrifice and patriotism for the development of our country. Nigerians should remain patient, respect the rule of law and continue to support peaceful national progress.”
Customs highlights revenue, trade, and anti-smuggling efforts
Beyond the Eid message, Adeniyi used the occasion to highlight recent activities of the Nigeria Customs Service (NCS), particularly in revenue collection, trade facilitation, and anti-smuggling operations.
According to him, ongoing reforms within the agency are improving operational efficiency and supporting Nigeria’s broader economic agenda under President Bola Ahmed Tinubu.
“The NCS is on the right trajectory in revenue generation, trade facilitation, security and economic prosperity. Export activities are increasing steadily in line with the directive of President Bola Ahmed Tinubu,” he stated.
The Nigeria Customs Service has increasingly positioned itself as a major player in Nigeria’s economic reforms, with government officials linking improved Customs operations to efforts aimed at boosting non-oil revenue and strengthening border security.
Industry and public perspectives
Economic analysts say Customs reforms could play a significant role in Nigeria’s efforts to diversify its economy and improve trade competitiveness.
Trade experts have repeatedly argued that faster cargo clearance, improved border management, and export promotion are critical to reducing business costs and attracting investment.
Business operators, however, continue to call for more transparency, reduced port bottlenecks, and improved infrastructure to support cross-border trade.
What’s next for Nigeria Customs?
The Customs Service is expected to continue implementing reforms aimed at modernising operations, improving digital processes, and strengthening anti-smuggling enforcement.
Observers say export growth and efficient trade systems will remain key indicators of the agency’s performance in the coming months as the federal government intensifies economic recovery efforts.
Business
Jamara Home Launches Sallah Appliance Deals as Nigerian Families Prepare for Eid Celebrations
As Nigerian families prepare for the Sallah celebrations, home appliance retailer Jamara Home, has unveiled a nationwide promotional campaign offering discounts on household electronics and appliances.
The “Sallah Feast Specials” campaign, which runs from May 26 to June 15, targets consumers looking to upgrade or replace essential home appliances ahead of the festive season.
The company said the initiative covers products such as smart TVs, refrigerators, freezers, washing machines, air conditioners, cooking appliances, and power solutions available both online and across its physical stores nationwide.
Why the campaign matters
Sallah celebrations in Nigeria often bring increased household activity as families host relatives and friends, prepare large meals, and spend more time indoors during the holiday period.
That seasonal demand can put pressure on household appliances, particularly amid rising temperatures and persistent electricity challenges in many parts of the country.
Industry analysts say demand for cooling systems, refrigeration, and backup power products typically rises during festive seasons as households seek comfort and convenience.
For many consumers, festive promotions also provide an opportunity to invest in long-term household equipment despite ongoing economic pressures and inflation affecting purchasing power.
Focus on practical household needs
According to Jamara Home, the campaign was designed around the realities many Nigerian households face during festive periods.
Speaking on the initiative, Oluwatomi Faniran said the company wanted the campaign to focus on improving comfort and convenience for families during the celebrations.
“Sallah is one of the biggest family moments of the year. Naturally, the home becomes busier and more active during this time. We want this campaign to go beyond regular discounts by focusing on products that truly improve comfort, convenience, and the overall home experience for Nigerians celebrating with their loved ones,” she said.
She added that the company also aimed to make quality appliances more accessible without placing additional financial pressure on families.
“The campaign also reflects the company’s broader goal of making quality home appliances more accessible to customers without placing unnecessary financial pressure on families during important celebrations.”
Growing demand for home appliances in Nigeria
Nigeria’s consumer electronics and home appliance market has continued to evolve as more households seek energy-efficient and durable products.
Retailers have increasingly focused on installment payment options, warranty-backed products, and after-sales support as consumers become more cautious about spending.
Jamara Home said its product lineup includes items from more than 30 international brands, with manufacturer warranties and customer support services attached.
The company’s inventory includes televisions, audio systems, gas cookers, kitchen appliances, washing machines, refrigerators, and alternative power products.
Consumer spending and festive retail trends
Retail experts say festive campaigns remain important for businesses operating in Nigeria’s retail sector, particularly as companies compete for customers during peak spending periods.
Economic observers also note that promotions tied to religious and cultural celebrations often help retailers drive both online and in-store traffic.
For consumers, however, affordability remains a major consideration as inflation continues to affect the prices of imported goods and electronics.
Despite those challenges, demand for household essentials and convenience-focused appliances remains relatively strong during holiday seasons.
What’s next?
The Sallah Feast Specials campaign will continue until June 15, with products available through Jamara Home’s stores and official website.
Customers can browse available products and promotional offers through the company’s online platform.
For more information, visit Jamara Home Official Website; https://jamarahome.com
Business
CBN, Union Bank Dispute Heads to Appeal as Debate Grows Over Banking Regulation in Nigeria
A legal battle involving Union Bank of Nigeria and the Central Bank of Nigeria is moving to Nigeria’s appellate courts after both parties challenged a Federal High Court ruling linked to the bank’s ownership and financial condition.
At the centre of the dispute is the 2022 acquisition of Union Bank by Titan Trust Bank through entities linked to the Tropical General Investments (TGI) Group.
The transaction, reportedly valued at about $300 million, was financed largely through a facility from African Export-Import Bank.
The controversy now focuses on whether borrowed funds were improperly used to finance the acquisition and whether the CBN acted lawfully when it intervened in Union Bank’s management structure.
Why the Case Matters
The case goes beyond a corporate dispute.
Union Bank is one of Nigeria’s oldest financial institutions, serving nearly 7.8 million depositors through more than 280 branches nationwide. Any instability involving the bank carries wider implications for public confidence in Nigeria’s financial system.
According to the article authored by Kano-based commentator Bala Rabiu, a forensic audit allegedly found that the acquisition financing later appeared on Union Bank’s own balance sheet without sufficient protection against naira depreciation.
The report argued that as the naira weakened, the bank faced rising revaluation losses, pressure on capital adequacy, and growing exposure to non-performing loans.
The commentary also stated that the bank’s former management and board were informed of the findings during a special examination.
“The claim that the CBN acted without evidence before dissolving the board is, on the record, simply not accurate,” the article stated.
Legal Questions Now Before the Court
The CBN said its actions were taken under the powers granted by the Banks and Other Financial Institutions Act (BOFIA) 2020 and the CBN Act 2007.
However, the Federal High Court reportedly questioned whether those powers should be treated as quasi-judicial and therefore subject to stricter procedural safeguards.
Union Bank has also filed an appeal challenging aspects of the judgment.
According to the commentary, the bank’s legal team argued that:
the original applicants may not have had legal standing to sue;
the action was filed outside the permitted time limit; and
the CBN-led recapitalisation process should not be interpreted as evidence of bad faith.
Legal analysts say the Court of Appeal’s decision could shape how far Nigerian regulators can go when intervening in troubled financial institutions.
Investor Confidence Debate
Some critics of the intervention argue the dispute could damage investor confidence in Nigeria’s banking sector.
But supporters of the CBN’s actions say the broader market suggests otherwise.
The article cited banking sector data showing that by April 2026, Nigerian banks had collectively raised about N4.65 trillion under the CBN recapitalisation programme.
It also pointed to gains in the Nigerian stock market during the first quarter of 2026 as evidence that investors still view the regulatory environment as stable.
Union Bank Says Operations Remain Stable
Despite the legal dispute, Union Bank’s operations continue nationwide.
The commentary stressed that the institution “is not being dismantled” but instead remains under active regulatory supervision aimed at protecting depositors and maintaining stability.
That reassurance is likely to be significant for customers and businesses that rely on the bank for daily transactions and credit facilities.
What Happens Next?
The case is now expected to proceed to the Court of Appeal, where judges will determine whether the CBN acted within its statutory authority.
The outcome could become a landmark ruling for Nigeria’s financial sector, especially as the country pushes forward with a broader banking recapitalisation agenda.
For investors, regulators, and ordinary bank customers, the decision may help define the balance between financial stability and corporate governance oversight in Africa’s largest economy.
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