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Rite Foods Celebrates Eid al-Kabir, Urges Nigerians to Embrace Unity and Sacrifice

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Rite Foods Limited has joined millions of Muslims in Nigeria and around the world to celebrate Eid al-Kabir, urging Nigerians to embrace the values of sacrifice, unity, gratitude, and compassion during the festive season.

In a goodwill message released ahead of the celebration, the food and beverage company said Eid al-Kabir remains a significant moment for reflection, family bonding, and acts of generosity.

The festival, also known as the Feast of Sacrifice, commemorates the obedience and unwavering faith of Prophet Ibrahim, a central story in Islamic tradition that continues to inspire millions globally.

Company urges Nigerians to promote peace and togetherness

Speaking during the celebration, the Managing Director of Rite Foods Limited, Seleem Adegunwa, encouraged Muslim faithful to reflect on the deeper meaning of Eid beyond the festivities.

According to him, the season offers an opportunity for Nigerians to strengthen relationships, support one another, and demonstrate resilience amid economic and social challenges.

“Eid al-Kabir is a time for sharing joyful moments with loved ones, creating memories, and strengthening bonds moments that Rite Foods is proud to be a part of through its refreshing and quality product offerings designed for every occasion,” Adegunwa said.

The company said its range of consumer products continues to support social gatherings and celebrations across Nigerian homes.

Its products include the 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, Fearless Energy Drink, Rite Spicy Beef Sausage, Bigi Beef Sausage, and Bigi Flex Sausage.

Why the message matters

Corporate Eid messages have become increasingly important in Nigeria as companies seek to connect with consumers beyond products and services.

Analysts say festive periods such as Eid al-Kabir also present opportunities for businesses to reinforce social responsibility, cultural inclusion, and brand loyalty in a highly competitive consumer market.

Nigeria’s fast-moving consumer goods industry has faced rising inflation, increased production costs, and shifting consumer spending habits in recent years, making emotional connection and community engagement more important for brands.

Industry observers note that brands that align themselves with national celebrations and shared values often maintain stronger public visibility and consumer trust.

Rite Foods highlights commitment to social impact

Also speaking, the Head of Corporate Affairs and Sustainability at Rite Foods, Ekuma Eze, called on Nigerians to continue promoting peace and generosity during and after the Eid celebrations.

According to him, the company remains focused on enriching shared experiences through quality products and responsible corporate engagement.

“Eid al-Kabir is a period that reminds us of the importance of faith, sacrifice, and humanity. At Rite Foods, we remain committed to enriching everyday experiences by providing quality brands that bring people together around moments of happiness and celebration,” Eze said.

Rite Foods has earned recognition within Nigeria’s fast-moving consumer goods sector for innovation, sustainability, and social impact.

The company has received awards from organisations including the SISA Awards, SERAS Awards, and the Edge Awards.

Industry and public perspectives

Marketing experts say festive campaigns remain a strategic tool for consumer brands in Nigeria, particularly during religious celebrations observed by millions of people.

Consumers across social media have also continued to share Eid celebrations featuring food, beverages, and family gatherings, trends that typically drive increased visibility for food and beverage companies during festive periods.

What’s next for the FMCG industry?

Industry experts expect Nigerian consumer brands to continue focusing on affordability, emotional storytelling, and community-based marketing as economic pressures affect household spending.

Companies are also increasingly investing in sustainability and social responsibility initiatives to improve public perception and long-term consumer engagement.

For many Nigerians celebrating Eid al-Kabir this year, the focus remains on faith, family, generosity, and unity despite ongoing economic challenges.

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UEC Nigeria Leader Urges Tinubu to Address Insecurity, Fuel Prices and Power Crisis

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The Chairman of Conference of the United Evangelical Church Nigeria, Rev. Daniel Anjorin, has called on President Bola Ahmed Tinubu and other government leaders to take “urgent, decisive and sustained actions” to address Nigeria’s worsening security and economic challenges.

Rev. Anjorin made the remarks while speaking to journalists at the end of a three-day pastoral visit to the Lagos Township Superintendency of the church in Surulere on Sunday.

The cleric said the safety and welfare of Nigerians should remain a top priority as the country continues to face rising hardship ahead of another election cycle.

He warned that governments at all levels could not afford to ignore the growing struggles faced by citizens.

Concerns Over Security and Cost of Living

Rev. Anjorin specifically urged President Tinubu to address the country’s deteriorating security situation, rising fuel costs and inadequate electricity supply.

According to him, policies introduced by government must directly improve the lives and welfare of ordinary Nigerians.

“Nigerians should not lose hope, they should remain steadfast, prayerfully and have confidence in God who is able to do all things,” he said.

He added:

“Government at all levels on the other hand should re-double efforts for stronger national response to curb the growing wave of insecurity and hardship faced by Nigerians.”

Nigeria has continued to grapple with high inflation, rising transportation costs, persistent electricity shortages and security concerns in several regions, issues that have intensified public debate over economic reforms and governance.

Why It Matters

The comments reflect growing concerns among religious leaders, civil society groups and citizens over the impact of economic reforms on daily life.

Fuel price increases following subsidy reforms have pushed transportation and food costs higher across the country, while unreliable electricity supply continues to affect households and businesses.

Security also remains a major issue, with many Nigerians expressing concerns over kidnappings, violent attacks and community safety in parts of the country.

Analysts say religious organisations remain influential voices in Nigeria’s public discourse because of their close connection to communities affected by economic hardship.

Call for Unity and National Development

Rev. Anjorin also called on Nigerians to avoid tribalism, nepotism and divisive sentiments, urging citizens to focus on building a peaceful and prosperous nation.

The church leader reaffirmed the support of UEC members for governments at all levels and pledged continued prayers for national development.

He expressed optimism that Nigeria would overcome its current socio-economic challenges.

“Exceeding, unspeakable great joy and divine help are ahead and sufficient to lead the nation through its socio-economic challenges,” he said.

Church Visit and Leadership Support

Speaking about his visit to the Lagos Township Superintendency, Rev. Anjorin said the trip was aimed at strengthening the church spiritually and administratively.

He commended church leaders and members in Surulere for what he described as their “show of love and understanding” and the spiritual revival witnessed during the visit.

Earlier, the Superintendent of the Lagos Township Superintendency, Rev. Idorenyin James, congratulated Rev. Anjorin on his emergence as Chairman of Conference of the church.

Rev. James described the appointment as “divinely orchestrated” and pledged the support of the superintendency to his administration.

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RCCG Prays for Media Practitioners, Urges Greater Support as Adeboye Preaches “Created for Greater Impact”

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Worshippers gathered during RCCG May 2026 Thanksgiving Service

The Redeemed Christian Church of God (RCCG) dedicated its May 2026 Thanksgiving Service to praying for media practitioners, highlighting their critical role in society while calling for improved welfare, protection, and professional standards.

Why It Matters

The focus on media professionals comes amid growing concerns over safety risks, low remuneration, and the evolving demands of journalism in Nigeria and globally.

Church leaders say supporting the media is essential for democracy, public awareness, and national development.

Adeboye’s Message: “Created for Greater Impact”

Delivering a sermon titled “Created for Greater Impact”, Pastor Enoch Adeboye emphasised purpose, timing, and divine direction, drawing from the biblical text in Jeremiah 1:4–5.

He said:

“Before I formed thee in the belly I knew thee… and I ordained thee.”

Adeboye described life as a “divine script,” where every individual has a role to play.

“Everybody who has come to this world plays a part… You are an actor or actress, playing a part in a play written before you were born,” he said.

He urged worshippers to seek clarity on their purpose and align with God’s timing, warning that destiny could be altered by personal choices.

Special Focus: Prayer for Media Practitioners

A key highlight of the service was a dedicated prayer session for professionals in print, broadcast, and digital media.

Adeboye prayed:

“Help them. Support them; strengthen them; guide them; protect them… In every area of their lives, show them favour.”

The church acknowledged the pressures faced by journalists, including hazardous assignments and emotional strain on families.RCCG General Overseer delivering sermon on purpose and impact

Church Leaders Call for Better Treatment of Journalists

Speaking after the service, Pastor Oladele Abiodun Balogun, Special Assistant to the General Overseer on Administration, explained why the church chose to focus on media practitioners.

He said the media plays a vital role in informing and shaping society through “information, analysis, and interpretation.”

Balogun added that while journalists are doing commendable work, there is room for improvement.

“They can continue improving their objectivity and information delivery, as the world keeps changing and requires adaptation,” he said.

He also raised concerns about poor welfare conditions in the industry.

“Employers should provide better remuneration… society should encourage and appreciate media workers more,” he said.

Industry and Public Perspectives

Media analysts say the church’s intervention reflects growing recognition of journalism’s role in governance and accountability.

Some journalists have long complained about low pay, job insecurity, and threats to press freedom.

Public reactions on social media suggest many Nigerians agree that journalists deserve greater protection and respect.

The Risks Behind the Headlines

The RCCG noted that media work often involves dangerous assignments, including conflict reporting and investigative journalism.

These risks, church leaders said, not only affect practitioners but also their families.

What’s Next

The church pledged continued support for media professionals through prayers and engagement initiatives.

It also encouraged stakeholders including government and private organisations to prioritise the welfare and safety of journalists.

Adeboye concluded with a call for personal reflection:

“God created you for a purpose… Help me to achieve my purpose.”

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Easter 2026: iGOGlobal President Victor Etukinyang Calls for Hope, Faith and Renewal

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The President of iGOGlobal Republic Inc., Dr. Victor Legend Etukinyang, has called on Nigerians to reflect on hope, restoration and faith as they celebrate Easter.

In an official message released in Lagos, Dr. Etukinyang said the season symbolises victory over adversity and the promise of new beginnings.

Quoting from Bible, specifically the resurrection message in Matthew 28:6, he urged people to remain steadfast despite challenges.

“Easter reminds us that no matter how difficult the journey may seem, victory and new beginnings are always possible through God,” he said.

He added:

“May the power of Christ’s resurrection bring restoration where there has been loss, strength where there has been weakness, and joy where there has been sorrow.”

Why It Matters

Easter remains one of the most significant Christian celebrations, widely observed across Nigeria, where faith plays a central role in daily life and public discourse.

Messages from religious and corporate leaders during this period often resonate beyond spiritual reflection, offering encouragement amid economic pressures and social uncertainty.

Dr. Etukinyang’s message aligns with broader calls for resilience and optimism, particularly as many Nigerians navigate rising living costs and shifting economic conditions.

About the Company

iGOGlobal Republic Inc. is known for producing wellness products such as Iroko Herbal Drink and Pure Virgin Ointment.

The company says it focuses on natural, health-oriented solutions aimed at improving wellbeing and lifestyle outcomes.

Industry and Public Perspective

Health and wellness brands in Nigeria increasingly use festive periods like Easter to connect with consumers through messages centred on wellbeing, faith and lifestyle.

Analysts say such messaging helps reinforce brand identity while addressing the emotional and cultural values of their audience.

What’s Next

As Easter celebrations continue, organisations, faith groups and public figures are expected to release similar goodwill messages, reflecting on unity, resilience and national progress.

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