Red Media Africa has won three awards at the 2026 Davos Communications Awards, strengthening Nigeria’s growing influence in global public relations, media strategy, and creative storytelling.

The awards, organised by the World Communication Forum Association, celebrate excellence in public relations, marketing, and communications campaigns worldwide.

The Nigerian agency received recognition in three categories:

Silver – Media Relations Campaign: Super Falcons Trophy Tour

Bronze – Best Social Media Campaign Project: #JollofYourWay

Bronze – Special Event: Amstel Malta AMVCA 2025 Campaign

The wins place Red Media Africa among top-performing communications agencies globally, at a time when African creative industries are increasingly attracting international attention.

Why the awards matter

The Davos Communications Awards are regarded as one of the communications industry’s most competitive platforms, with entries judged on creativity, strategic execution, innovation, and measurable impact.

For Nigeria’s media and marketing industry, the recognition signals growing international confidence in African-led storytelling and campaign strategy.

Industry analysts say the achievement also reflects how African agencies are moving beyond regional influence to compete directly with established global firms.

The recognition comes amid increased global demand for authentic cultural storytelling, especially campaigns rooted in African identity, entertainment, sports, and digital culture.

Campaigns built around culture and connection

According to the agency, the award-winning campaigns focused on turning cultural conversations into impactful public engagement.

The #JollofYourWay campaign transformed the long-running West African jollof rice rivalry into a social media-driven cultural moment designed to encourage participation and brand interaction.

Meanwhile, the Super Falcons Trophy Tour celebrated Nigeria’s women’s football achievements and amplified conversations around female excellence in sports.

The agency’s Amstel Malta AMVCA 2025 Campaign also earned praise for blending entertainment, youth culture, and lifestyle storytelling around one of Africa’s biggest film and television events.

“African storytelling is globally competitive” – Red Media Africa

Speaking on the recognition, Brukeme Dickson said the awards reflected the team’s creativity and strategic focus.

“Winning three awards at the Davos Communications Awards is a testament to the grit, creativity, and strategic brilliance of our team.

“These projects were not just about media impressions; they were about connection, and results. Each one tapped into culture in an authentic and engaging way.

“We are proud to bring these accolades home and to show that African storytelling is not just relevant, but globally competitive.”

Growing momentum for Nigerian creative agencies

The latest recognition adds to what the company describes as a strong 2025/2026 season, following wins at the Nigerian Marketing Awards and nominations at the 2026 African SABRE Awards.

Founded in Nigeria under parent company RED, Red Media Africa has spent two decades building campaigns across public relations, youth engagement, entertainment, governance, and brand communications.

Communications experts say the agency’s success mirrors broader growth across Nigeria’s creative economy, where media, entertainment, advertising, and digital culture continue to shape global conversations about Africa.

What’s next for African communications?

The success of agencies like Red Media Africa is expected to encourage more investment in African creative talent and storytelling-led campaigns.

Observers also say international recognition could create more partnerships between African agencies and multinational brands seeking culturally relevant campaigns for younger audiences across the continent.

As global brands increasingly focus on authenticity and local narratives, African communications firms are likely to play a larger role in shaping international media and marketing trends.

JMG Limited has marked International Workers’ Day 2026 by celebrating its workforce, describing employees as the driving force behind its innovation, operational performance and long-term growth.

Why it matters

The company’s message aligns with broader economic conversations in Nigeria and globally about productivity, skills development, and workforce resilience.

As industries face rising costs, energy challenges, and technological shifts, businesses are increasingly linking performance to human capital—how well workers are trained, supported and retained.

JMG says its own experience reflects this trend, pointing to projects across healthcare, manufacturing, retail and energy sectors.

‘Our strength comes from our people’

JMG’s Chief Commercial Officer, Rabi Jammal, said the company’s success is rooted in its workforce.

“Our strength as a company comes from our people. Their knowledge, discipline, and commitment to excellence are what enable us to consistently deliver results.”

“International Workers’ Day is a moment to recognise and appreciate the individuals whose efforts make our work possible.”

The company added that every completed installation and operational milestone is tied directly to employee expertise and collaboration.

Workforce at the centre of growth

JMG said its employees play a central role in delivering solutions that improve efficiency and support critical infrastructure across multiple industries.

It highlighted four key pillars shaping its workforce strategy:

Quality delivery

Safety standards

Continuous innovation

Skills development

The company also reiterated its commitment to creating a work environment where employees are supported and given opportunities to grow.

Industry perspective

Across Nigeria’s industrial and energy sectors, analysts say companies that prioritise workforce development tend to perform better over time.

Labour economists note that investment in people—through training, welfare and workplace conditions—often translates into higher productivity and stronger resilience during economic uncertainty.

JMG’s position reflects a wider shift among Nigerian firms toward “people-first” business models.

What’s next

JMG says it will continue investing in talent development as part of its long-term strategy, linking workforce empowerment directly to innovation and infrastructure delivery.

The company maintains that sustainable growth depends not only on technology and capital, but also on skilled and motivated employees.

For more information, visit:

👉 https://www.jmglimited.com

Jamara Home has marked International Workers’ Day 2026 by celebrating its workforce, describing employees as the driving force behind its expansion and customer service success across Nigeria.

The home appliances and lifestyle company said staff across departments, from sales and customer experience to logistics and technical teams, play a critical role in delivering the quality and service the brand is known for.

Why It Matters

Workers’ Day, observed globally on May 1, recognises labour contributions to economic growth.

For businesses in Nigeria’s retail and appliance sector, where competition and customer expectations are rising, employee performance directly impacts brand reputation and growth.

Jamara Home’s message reflects a broader trend: companies are increasingly positioning human capital as central to long-term sustainability.

“People Are at the Centre” — Company Perspective

Speaking on the significance of the day, Jamara Home’s Head of Marketing, Oluwatomi Faniran, emphasised the role of workers in shaping both the brand and customer experience.

“Work is at the heart of every home, and every hardworking Nigerian deserves comfort and convenience that reflects their effort. We remain committed to making trusted, quality products accessible, so that people can enjoy better living every day,” she said.

Faniran added:

“At Jamara Home, people are at the centre of everything we do. The passion, creativity, and commitment our employees bring to the business every day, are what continue to drive our success and strengthen our connection with customers across the country. Workers’ Day is an important milestone for us to celebrate and appreciate the people behind the brand.”

Growth Built on Workforce Contribution

The company noted that its expansion in Nigeria’s home appliances and lifestyle market has been driven by:

Consistent product quality

Strong customer service delivery

A workforce committed to teamwork and improvement

Jamara Home said it continues to invest in creating a work environment where employees feel valued and supported in their professional development.

Industry Perspective

Across Nigeria’s retail sector, analysts say employee engagement is becoming a competitive advantage.

Businesses that prioritise staff welfare and productivity are more likely to retain customers and sustain growth, particularly in sectors reliant on service delivery and logistics efficiency.

What Jamara Home Offers

Jamara Home provides a wide range of home appliances and lifestyle products, including:

Televisions

Refrigerators and freezers

Air conditioners

Cooking appliances

Washing machines

Power solutions

The company says it partners with over 30 international brands, offering products sourced from authorised distributors with manufacturer warranties.

For more details, visit:

👉 Jamara Home Official Website

What’s Next

As businesses navigate economic pressures and evolving consumer demands, Jamara Home says it will continue focusing on employee investment as a core strategy for growth.

The company maintains that strengthening its workforce will remain key to improving service delivery and expanding its footprint across Nigeria.